I need to use customer data to automate cross-channel marketing campaigns

THE challenge

Customer data only provides revenue results when you can act on it. Marketers struggle to turn large data sets into automated campaigns that engage customers.

OUR SOLUTION

Journey Hub is Listrak’s automation tool that triggers and orchestrates cross-channel journeys directly from customer data and behavior.

YOUR OUTCOME

Listrak's automation empowers you to deliver tailored messages to each individual, powered by your unified customer data, to ensure relevance, timeliness and impactful engagement across channels.

Automate Cross-Channel Journeys Based on Data & Behavior

Trigger journeys with AI predictive models such as Likelihood to Purchase and Lifecycle Stage

Target specific segments like loyalty tiers or preferences to automate personalized journeys

Initiate journeys based on product browse, page browse, cart abandonment, and purchase behaviors

Automate alerts for price drops, back-in-stock items, low inventory, and winback campaigns

Personalize Cross-Channel Messages Across the Journey

Use customer data to craft individualized messaging across all channels
Strategically insert targeted, dynamic one-time use coupons
Personalize creative elements based on triggered behaviors, including cart or purchase data
Use integrated AI Product Recommendations for an even greater level of one-to-one personalization

End-to-End Control of the Customer Journey

Set entry/exit rules and define precise timing throughout Journeys
Permanently capture customer data into the unified profile using data management
Use decision splits to determine cross-channel paths based on customer data
Test automation strategies and track cross-channel journey attribution effectively

The Big Picture

Journey Hub is at the core of the Listrak platform, enabling automated, personalized, and timely campaigns across email, mobile and push channels, powered by your unified customer data and behavior.