Turn in-store interactions into lasting loyalty by capturing mobile opt-ins, personalizing follow-ups, and enriching profiles with data that powers smarter journeys.

With Listrak’s actionable data and deep targeting capabilities, you can ensure your TikTok ad campaigns are fresh, relevant, and optimized for performance.

Text message marketing in Texas may now be subject to the same telemarketing restrictions as phone calls. Find out if these changes apply to your business and how you can ensure compliance.

The Washington Supreme Court recently broadened its interpretation of state email laws. Learn what this ruling means for subject lines and how to stay compliant while engaging customers.

Strategies that focus on timing, scarcity, and savings help fashion brands cut through the noise and drive action.

Apple’s iOS26 is set to launch in September 2025, and it’s bringing changes that could impact SMS, email, and mobile engagement strategies.

Transform in-store interactions into powerful digital relationships by delivering personalized follow-up that makes each experience feel like part of a unified customer journey.

From spin-to-win popups to personalized quizzes, gamified experiences don’t just capture attention—they drive engagement, conversions, and connection with fashion customers.

Hyper-personalization enables beauty brands to go beyond one-size-fits-all recommendations and create the meaningful, one-to-one experiences their customers expect.

Summertime is back-to-school time. Learn how to engage, influence, and convert – before school starts and beyond.

Looking Back to Move Forward Turn yesterday’s influence into today’s results by tapping into customers’ emotional connection with trends from the past.

Understanding how experience and emotion drive the unique spending habits of Gen Z is key to capturing this valuable demographic.

Loyalty in the current consumer landscape is about more than just rewards. Build communities with lasting connections to keep customers for life.

Today’s influencer marketing is a powerful channel for brands to connect with customers in a way that feels authentic and personal.

Amazon Prime Day 2025 is shaping up to be the biggest yet, now stretching across four full days. Brands across all industries should be ready to capitalize on the momentum, even if they’re not selling on the platform.

Explore how leading fashion brands are building deeper connections with consumers through meaningful aesthetics, community engagement, and authentic influencer partnerships.

In the face of economic uncertainty, shifting consumer confidence, and rapid digital disruption, even the most iconic fashion and beauty brands are rethinking their strategies.

Apple’s iOS 18 Mail updates are changing the game for promotional email. Discover the six key updates and the strategic optimizations brands must make to stay visible, drive engagement, and boost conversions.

Everyone’s talking about Apple Mail’s iOS 18 changes, but the real shift is happening beneath the surface. Listrak Intelligence reveals the performance trends – opens, clicks, and beyond – reshaping email engagement.

A beta Google Messages feature for Android users has been released, making unsubscribing from unwanted texts easier for subscribers.

Ensure your SMS marketing is fully compliant with our breakdown of the FCC’s new ease of opt-out rules for retailers and brands.

Understand the potential impacts of the iOS 18 update on Apple Mail and adjust your marketing strategies to maintain optimal engagement.

With new regulatory changes and TCPA developments, it's crucial for retailers to stay up to date and keep their SMS marketing practices compliant.

RCS is a powerful tool for delivering interactive brand experiences in messaging apps. With Android and Apple supporting it, RCS is set to revolutionize customer engagement for brands worldwide.