Videos

Learn the three main ways colors and images can be altered by Dark Mode and how to maintain or improve engagement across all devices and settings.

Discover best practices for integrating dynamic Product Recommendations into your broadcast emails. Learn how to personalize at scale and optimize design for maximum impact to exceed consumer expectations.

Discover how Listrak's Product Recommendations engine leverages your data to enhance campaign success and relevancy. Take a look at the Recipe Builder within the Listrak platform and learn best practices for personalization.

Take a closer look at editing content in Experience Builder, including drag-and-drop tools to edit text, imagery, layout, animation, shape, and more.

Dive into Listrak's Experience Builder tool and explore the benefits of managing your popup without HTML/CSS, best practices, and core platform functionality.

Leverage Listrak's Product Recommendations across your email campaigns to improve engagement and conversion. With proprietary algorithms, AI, and user-controlled settings, marketers can deeply customize their strategies.

Use these best practices to build, update, and manage email campaign creatives within your Listrak account.

Listrak powers custom landing pages that you can build effortlessly to suit your needs.

The essentials of managing contact data in the Listrak platform and why quality data is critical to campaign success.

Manage your commerce data within the platform and transform it into actionable insights.

Listrak offers endless opportunities for campaign segmentation by various data points, including contact engagement data, purchase activity, predicted behavior models, and more.

Using Shopify's Product, Order, and Customer Tags, explore smart segmentation strategies and engage your customers with personalized journeys that convert.

Automate and optimize Shopify Tags using Shopify Flow, eliminating manual processes and unlocking new levels of segmentation and personalization.

A quick compliance rules & regulations refresh to ensure your campaigns achieve maximum success this year.

Now that BFCM is over finish the year strong with a daily eye on your KPIs and optimization opportunities. December ends the year, but it is the launchpad into 2024.

A strategy guide to take your cross-channel programs from launch to scale: acquisition, automation, segmentation, test, measurement, and more.

Listen and learn the top performing segmentation strategies to drive maximum engagement and cross-channel program ROI.

Transactional messages are table-stakes for digital marketing programs. Your customers expect you to send these, so learn best practices for sending in email and SMS.

Review best practices to ensure your SMS messages are formatted for top performance and engagement.

Fall is here! Follow our best practice creative strategies and themes to engage your customers from the First Day of Fall through Veterans Day. Then, double-check your BFCM prep to kick off the big holiday season.

Regularly test your cross-channel program strategies to maximize your revenue and ROI. Learn our testing do's and don'ts, then test a few now before the holiday season.

Auditing your marketing plans throughout the year, and certainly before the holiday season, is crucial to ensuring ongoing success. Learn how to prioritize your audit.

How did we do with our New Year’s Cross-Channel Predictions? We’re reporting what we’ve seen thus far and helping you adjust strategies to set the stage for a solid year-end.

A audio strategy guide: Learn why you should make your automated campaigns part of your email and SMS cross-channel strategy and how to get started.

The SMS channel is great for delivering incentives due to its conversational nature and immediacy of engagement. Learn what to consider before hitting ‘send’ on your sweet deal.

We're looking ahead to the summer holidays and want to help you plan your calendar. There are many fun opportunities to engage with your subscribers during this season – and start to warm them up for Q4.

Subscriber Opt-In can and should occur throughout your customer journey – don’t limit it to only your website and its homepage. Learn our best-practice strategies to maximize subscriber signs ups across your owned channels.

Triggered Messages are just as critical as broadcast messages. As you strive to connect with your customers when and where they show interest across your customer journey, learn which SMS triggers to prioritize for an elevated strategy that earns you more engagement and maximizes your ROI potential.

Today, email and SMS are essential in reaching your customers and prospects. Learn how to coordinate your efforts and move away from the outdated siloed approach with Listrak's robust toolset.

Learn how to accelerate acquisition, automation, personalization, conversations, and cross-channel orchestration to take advantage of this powerful channel.

Watch our Seasonal Spotlight focused on Spring, and get ahead of key buying seasons for your brand. We’re providing cross-channel strategies and messaging inspiration from Valentine’s Day through early Summer celebrations.

2022 brought macroeconomic challenges to the retail industry. Learn the cross-channel marketing trends our experts believe will be prominent in 2023.