Mobile Marketing: SMS / MMS / RCS

Personalized. Powerful. Compliant by Design.

Listrak’s Mobile Messaging platform empowers brands to engage customers in real time across SMS, MMS, and RCS (limited release), driving conversions through hyper-personalized, lightning-fast communication. Built for scale, trust, and performance, Listrak helps enterprise marketers orchestrate smarter mobile experiences as part of a unified cross-channel journey.

a woman sitting on a bed. She's been identified as Madison smith and she's getting targeted messaging recommending a new handbag for purchase.
Cross-Channel Personalization

Send smarter messages where they matter most.

Mobile is at the heart of the customer experience. Listrak helps you orchestrate SMS/MMS alongside email, push, and web to meet each customer in their moment—contextually, predictively, and personally.

  • Trigger mobile cross-channel journeys using behavioral, transactional, and predictive data
  • Personalize messages using unified identity resolution—name, location, purchase history, and much more
  • Trigger real-time automations like cart abandonment, back-in-stock, browse recovery, and replenishment
  • Seamlessly acquire subscribers via Experience Builder popups, tap-to-join, social integrations, and email-to-SMS capture
  • Run keyword campaigns using branded codes and QR signage for easy in-store or offline acquisition
  • Power personalized coupon delivery via static or dynamic codes in SMS and MMS
  • Split test copy, creative, and cadence to optimize campaign performance
  • Enable two-way SMS conversations for real-time, humanized engagement at scale
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Personalization
It’s not just messaging. It’s momentum.
Enterprise-Grade Compliance & Deliverability

Built for scale. Designed for trust. Backed by expertise.

Listrak is a compliance-first organization with mobile compliance experience across Client Services, Sales, Implementation, Support, and Product. From carrier approval to ongoing audits, every message is protected by platform-level guardrails and hands-on strategic oversight.

  • Direct Tier 1 Aggregator partnerships for faster carrier approval and message throughput
  • Daily deactivation file processing and automatic removal of invalid numbers
  • Templates for disclaimers, privacy policy language, and legal T&Cs
  • Continuous monitoring and proactive alerts on regulatory changes
  • Support for ADA accessibility and CTIA best practices
Scale with confidence when compliance is built in—not bolted on.
Compliance-ready platform features:
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Double opt-in and age-gated acquisition
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Quiet hour enforcement and time zone optimization
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Frequency capping and known litigator blocking
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Full opt-in/opt-out tracking and message history by contact
Continual Education & Strategic Support

Expert-led. Brand-backed. Always in the loop.

With Listrak, mobile messaging isn’t guesswork—it’s a guided journey. From onboarding to optimization, our Mobile Operations and Client Success teams provide training, audits, and strategic oversight to keep your program compliant, effective, and always moving forward.

  • Thorough onboarding and policy education 
  • Delivery of compliant templates, privacy policy language, and terms documentation
  • Deep-dive audits of existing calls-to-action, messaging, and flows
  • Proactive check-ins, best practice reminders, and regulatory monitoring
  • Strategic support to mitigate risk and unlock new mobile opportunities
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Support
More than a platform, Listrak is your mobile marketing partner.
AI Text Message Assistant

Smarter SMS content in seconds, not hours.

Say goodbye to writer’s block. Listrak’s AI Text Message Assistant uses generative AI to analyze the landing page you link in your message and instantly create high-performing copy—fully embedded into your SMS workflow.

  • Auto-generate on-brand SMS or MMS using linked page content and brand tone
  • Extract product details, benefits, promotions, and headlines automatically
  • Get multiple message versions with different tones or formats
  • Customize tone, length, and compliance elements before sending
  • Save time while boosting consistency, creativity, and conversions
From inspiration to execution—in just a few clicks.
AI text message options that depict possible messages depending on the tone the business wants to send.
Real-Time Analytics & Optimization

Insights that drive impact—message by message.

Track, analyze, and optimize every campaign with built-in dashboards and real-time mobile reporting.

  • Track delivery, clicks, and opt-outs by message and campaign
  • Monitor keyword-level performance and acquisition effectiveness
  • See list growth, subscriber churn, and list health over time
  • Attribute revenue directly to mobile campaign performance
  • Optimize end-to-end performance with GA4 and UTM link tracking
  • Use journey-level reporting to evaluate mobile message performance within broader lifecycle flows
See what’s working. Improve what’s not. Scale what performs.
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Analytics & Optimization
A graphic showing a 21.08% conversion rate along with the following: Visits - 4,289 Conv. - 904 AOV - $87.60
See what’s working. Improve what’s not. Scale what performs.
RCS: The Next Evolution of Mobile Messaging (Limited Release)

Go beyond text. Listrak leads the RCS frontier.

Listrak is one of the first U.S. platforms to launch live RCS campaigns, enabling branded, interactive, app-like messaging experiences delivered natively to mobile devices.

What’s possible with RCS:

  • Include carousels, high-resolution images, videos, and interactive buttons
  • Enable quick replies, tap-to-purchase, and in-message engagement
  • Enhance trust with verified sender information and brand styling
  • Use fallback SMS to ensure cross-device and carrier compatibility
The future of mobile marketing is here.

Why Listrak for Mobile Messaging?

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Person-First & Cross-Channel

Orchestrate personalized mobile experiences as part of a unified journey

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Compliance-First Foundation

Built-in protections, ongoing audits, and collective expertise

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Enterprise Scale & Reliability

Carrier-grade throughput, Tier 1 aggregators, and real-time delivery

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Strategic Partnership

Get hands-on guidance, audit support, and proactive compliance monitoring

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Innovation-Ready

RCS, AI message generation, MMS creative, keyword flows, 2-way messaging, and more

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Data-Driven Campaigns

Get the most out of your data to truly connect with your customers

Accelerate your growth and maximize revenue

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