At the core of Listrak is a real-time data engine purpose-built to power person-first marketing. We connect every signal, click, view, and transaction to a single, unified customer profile—giving marketers deep visibility and immediate access to insights that fuel high-performing, personalized campaigns.
Your customers don’t see channels, they see your brand. Listrak’s industry-leading identity resolution stitches together behavior, purchases, and preferences across sessions, devices, and channels to accurately identify individuals—even before they’ve made a purchase.
Powered by first-party data and real-time signal tracking, our identity engine continuously updates as customers engage.
Say goodbye to fragmented records and disconnected touchpoints. With Listrak, every interaction—from email clicks and mobile replies to on-site behavior and loyalty participation—is captured and unified in a single, comprehensive customer profile.
This single view fuels real-time decision-making and powers campaigns that are timely, relevant, and deeply personalized.
Listrak’s advanced segmentation tools allow marketers to build rich, actionable audiences using any combination of behavior, engagement, channel, product interest, lifecycle stage, predictive scores, and more.
From quick filters to complex nested conditions, our segmentation engine gives you the flexibility to target with surgical precision—without slowing you down. Listrak, segmentation isn’t just powerful—it’s scalable, intuitive and person-first.
Listrak doesn’t just unify your data—it activates it. Every signal feeds directly into Journey Hub, personalization, predictive analytics, and triggered campaigns across Email, Mobile, Push, Web and more.
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