2025 Cross-Channel Benchmark Report

Listrak’s Cross-Channel Benchmark Report delivers powerful insights into how retailers and brands navigate the competitive landscape with data. Analyzing key benchmarks and KPIs across 13 verticals, it provides actionable recommendations to refine your email and SMS strategies. Powered by Listrak Intelligence, we’re here to help your team drive success in an era of fierce competition and evolving consumer behaviors.

Shape Your Strategy For 2025

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What You’ll Learn

Cross-Channel Campaign Performance

Understand how different types of campaigns are driving revenue and engagement in the email and SMS channels.

Industry Breakdown

Detailed benchmarks and trends across 13 industries and how different verticals are adapting to the changing landscape of customer engagement.

Strategic Insights & Recommendations

Learn which tactics are working across channels and how your brand can adjust to the latest trends in marketing, technology, and customer behavior.

Key Findings from the Report

1

Listrak clients experienced cross-channel marketing growth – increasing email sends 43% and SMS sends 93%, with SMS driving 104% revenue growth YOY.

2

SMS conversion rates rose by 47% YOY – reflecting a shift towards stronger mobile and personalized shopping habits.

3

Brands focused on reactivating dormant subscribers – resulting in a 163% increase in email sends and 5% in SMS sends, which boosted CLTV.

4

Trigger Campaigns such as Browse Abandonment and Price Drop Alerts saw significant performance lifts – highlighting the effectiveness of timely, personalized messaging.

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