I need to better understand who my customers are

THE CHALLENGE

Email addresses, phone numbers, device IDs and other customer data is scattered throughout various platforms. There is no central place to see, manage and understand customer profiles.

OUR SOLUTION

Listrak offers a unified contact database and management tool, enabling a comprehensive view of each customer as an individual. This includes all linked channel identifiers (email, mobile, push, anonymous, etc.) and detailed contact profiles, providing a complete understanding of customers.

YOUR OUTCOME

Achieve a deeper understanding of your customers with efficient, consolidated contact management. Gain insight into customer preferences and behavior, improve understanding of channel reach, and enable more effective personalization.

A Single Hub for Contact Management

Access all email addresses, phone numbers, and identifiers associated with each contact
Attain a comprehensive understanding of customer preferences and behavior
Improve insight into channel reach and opportunities

Powerful Cross-Channel Segmentation

Utilize every piece of customer data for in-depth segmentation
Harness contact behavior, including browsing activity, campaign engagement, and subscription data
Apply product behavior, including comprehensive purchase history and cart activity
Leverage AI predictive segmentation, including likelihood to purchase, lifecycle stage, and discount affinities
Incorporate buyer preferences and all captured first-party data

A Unified Contact Profile

Obtain a detailed overview of each individual through their contact profile
Quickly access projected purchase dates, likelihood to spend, and recent purchases
Review purchase data such as total spend, number of orders, and average order value
Explore brand, category, and subcategory product affinities
Access full profile details encompassing all known unified customer data

The Big Picture

At the heart of the Listrak platform lies a unified contact database, essential for automation, personalized campaigns, product recommendations, predictive models, and every other component that enables you to engage your customers more effectively.