I need to...

I need to better understand who my customers are

THE CHALLENGE

Email addresses, phone numbers, device IDs and other customer data is scattered throughout various platforms. There is no central place to see, manage and understand customer profiles.

OUR SOLUTION

Listrak offers a unified contact database and management tool, enabling a comprehensive view of each customer as an individual. This includes all linked channel identifiers (email, mobile, push, anonymous, etc.) and detailed contact profiles, providing a complete understanding of customers.

YOUR OUTCOME

Achieve a deeper understanding of your customers with efficient, consolidated contact management. Gain insight into customer preferences and behavior, improve understanding of channel reach, and enable more effective personalization.

A Single Hub for Contact Management

  • Access all email addresses, phone numbers, and identifiers associated with each contact
  • Attain a comprehensive understanding of customer preferences and behavior
  • Improve insight into channel reach and opportunities

Powerful Cross-Channel Segmentation 

  • Utilize every piece of customer data for in-depth segmentation
  • Harness contact behavior, including browsing activity, campaign engagement, and subscription data
  • Apply product behavior, including comprehensive purchase history and cart activity
  • Leverage AI predictive segmentation, including likelihood to purchase, lifecycle stage, and discount affinities
  • Incorporate buyer preferences and all captured first-party data

A Unified Contact Profile

  • Obtain a detailed overview of each individual through their contact profile
  • Quickly access projected purchase dates, likelihood to spend, and recent purchases
  • Review purchase data such as total spend, number of orders, and average order value
  • Explore brand, category, and subcategory product affinities
  • Access full profile details encompassing all known unified customer data

The Big Picture

At the heart of the Listrak platform lies a unified contact database, essential for automation, personalized campaigns, product recommendations, predictive models, and every other component that enables you to engage your customers more effectively.

Ready to grow your business?
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