3-Year Listrak Partnership Powers Consistent Results for Windsor Fashions

Windsor Fashions, the popular, on-trend retailer of women’s apparel for all life’s events, made the switch to Listrak in 2020. This decision was based on their need for a platform that provided full visibility into the entire customer journey across email and text message marketing. In addition, they wanted unified reporting and the ability to personalize transactional emails.

Now, after three years of partnership, Windsor sees consistent, excellent performance from their marketing programs through Listrak. This is reflected in their overall 23xReturn on Ad Spend (ROAS) with Listrak. Personalized automated customer journeys drive 32% of their email revenue, highlighting the importance of prompt and meaningful messaging. Over the course of a 12-month period, Windsor also enjoyed a 70% lift in their active subscriber list, enabling them to reach a wider audience with their broadcast messages and drive more conversions.

Taken together, these successes and many others have contributed to a flourishing partnership between Windsor and Listrak that continues to grow – in late 2023, Windsor made the decision to add GXP, Listrak’s identity resolution solution, to their marketing strategy. This addition will extend their growth by identifying anonymous site browsers and creating more profound onsite engagement opportunities.