Listrak Exchange connects your unified customer data with leading ad platforms like Meta and Google, allowing you to activate person-first segments across paid channels to boost acquisition, increase retention, and improve return on ad spend (ROAS).
Whether you’re syncing high-intent audiences to Facebook or collecting new subscribers through Lead Ads, Listrak Exchange helps you reach more of the right people—with less waste and more precision.
Exchange makes it easy to turn existing cross-channel segments into high-performing custom audiences on your paid media platforms. Whether you're retargeting cart abandoners or suppressing frequent buyers, every impression is powered by live, first-party customer data.
Listrak’s Meta integration allows you to collect email and SMS opt-ins directly from Lead Ads, then seamlessly feed those new subscribers into your cross-channel automation strategy.
With Listrak, paid audiences aren’t siloed—they’re part of the journey. Use Journey Hub to orchestrate campaigns that span email, SMS, push, and paid, triggering ads and audience syncs as part of your broader lifecycle strategy.
Activate segments powered by identity resolution, real-time behavior, and predictive analytics
Suppress overexposed audiences and retarget with precision to drive ROAS
Align messaging across paid, owned, and earned channels
Keep audiences accurate and always up-to-date without manual effort
Turn Lead Ads into automated welcome flows and long-term revenue
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