Reporting & Analytics

Smarter Insights. Stronger Impact.

Reporting & Analytics tools go beyond charts and dashboards—they’re built to drive decisions. From cross-channel campaign results to journey-level insights and predictive performance, every metric is designed to give marketers the clarity and confidence to optimize, personalize, and grow.

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-Total Spend
-Number of Orders
-Average Order Value
Person-First Reporting

See your audience, not just your metrics.

Listrak’s Person-First Reporting gives marketers a clear, actionable view of who their customers are, how they engage, and where they’re most likely to respond. With unified cross-channel subscription data, deep segmentation insights, and individual-level engagement history, you can finally connect the dots between high-level trends and 1:1 personalization.

  • Access a unified view of each contact’s subscription status across email, SMS and push—all in one place
  • Monitor how dynamic segments grow, shift, and perform over time to refine audience strategies
  • View detailed engagement trends by segment, including message interactions and channel performance
  • Drill into individual contact profiles to see subscription preferences, behavior history, campaign activity, and purchase data
  • Use real-time contact-level insights to personalize messaging, resolve deliverability issues, or analyze high-value customer behavior
Cross-Channel Performance

Get the full picture—all in one place.

The Performance Summary Dashboard brings together your cross-channel results in a single, intuitive view. Monitor what’s working, uncover what’s not, and adjust strategies on the fly.

  • Monitor cross-channel KPIs like sends, clicks, conversions, and revenue in one unified dashboard
  • Compare performance over time or across specific lists, campaigns, or short codes
  • Identify trends quickly to double down on what drives results
Journey Analytics

Optimize every touchpoint across the customer lifecycle.

Journey Hub Reporting gives you real-time visibility into how automated journeys are performing, so you can refine paths, improve messaging, and increase impact with every step.

  • Participation rates, drop-off points, and conversions across complex, multi-step journeys
  • Message-level performance within a journey, including opens, clicks, and attributed revenue
  • Engagement trends that reveal where to personalize, branch, or test
Mobile Campaign Performance

Real-time mobile reporting that keeps up with your audience.

The mobile reporting suite gives you the visibility you need to optimize mobile performance, grow your subscriber base, and drive stronger ROI across every send. From broadcast results to keyword engagement and list growth, every insight helps you refine strategy and move faster.

Send smarter texts, backed by smarter data.
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Monitor delivery rates, click-throughs, conversions, and revenue at the individual message level
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Analyze engagement trends across SMS and MMS messages to see what resonates and when
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Track opt-in behaviors, measure acquisition, refine messaging and personalize cross-channel campaigns
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Use the List Subscription Dashboard to monitor subscriber growth, churn, and opt-in methods
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Evaluate list health over time to optimize targeting, frequency, and retention
Email Analytics

Go deeper with every send.

Email reporting doesn’t stop at opens and clicks—it dives into deliverability, bounce trends, and contact-level behaviors to help you optimize performance and maintain list health. Whether you’re measuring campaign success or uncovering deliverability issues, every report is designed to surface what matters and help you act fast.

Better visibility at every level.
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Engagement & Revenue Reporting: Track clicks, conversions, revenue, and average order value across campaigns and over time
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Deliverability Insights: Monitor domain delivery, bounce rates, and spam complaints to protect sender reputation and improve performance
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Bounce & Error Detail: View hard/soft bounce breakdowns, failure codes, and trends by domain to identify and resolve issues quickly
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Contact-Level Reporting: Access engagement history at the individual level, including open frequency, click behavior, and lifecycle stage
Deeper Campaign Intelligence

Measure more than engagement—measure impact.

Listrak offers a suite of specialized reporting tools that go beyond basic performance metrics to provide a deeper view into campaign ROI, list quality, and predictive behaviors.

  • Conversion Dashboard – Understand how campaigns directly influence revenue, including average order value and conversion rate
  • List Health Dashboard – Monitor acquisition, churn, and deliverability to maintain a high-performing list
  • Predictive Analytics Dashboard – Leverage AI-driven forecasts to target customers based on likelihood to engage, purchase, or churn
Experimentation & Optimization

Run smarter tests. Get real answers. Fast.

With built-in automated split testing, you can test variables like subject lines, send times, or creative elements—then let Listrak automatically send the winning version to the rest of your audience.

  • A/B and multivariate testing across email and mobile campaigns
  • Real-time performance tracking with automated winner selection
  • Full visibility into which variables moved the needle

Turn Insights Into Action

Every metric in Listrak’s Reporting & Analytics suite is tied to performance—so you can spend less time digging through data, and more time driving growth.

Accelerate your growth and maximize revenue