Podcast
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Beyond the First Sale: Smarter Lifecycle Marketing
Unlock growth through smarter lifecycle and post-purchase marketing. While many teams focus heavily on acquisition, a real opportunity lies in what happens after the first purchase. In this episode, we’re joined by WITHIN Senior Director Carla Donahue to share her lifecycle expertise and discuss how brands can build stronger customer relationships, drive repeat purchases, and increase lifetime value through more thoughtful, personalized engagement.
We cover:
- Why the second purchase is the most important milestone in the customer journey
- How to tailor messaging for new vs. repeat customers
- The role of post-purchase education and product-driven personalization
- Strategies for upselling, cross-selling, and replenishment
- How to use testing and data to challenge assumptions and improve performance
- Ways to engage customers who enter during peak moments (like holiday) without making it the sole focus
You’ll also hear real-world examples from retail and beauty brands, plus practical ideas you can implement across email, SMS, and broader lifecycle programs.
Exciting News! Innovation Unleashed is on Apple Podcast.
Episodes
March 13, 2026
2026 Cross-Channel Benchmarks: What the Data Is Telling Us
Explore the key findings from Listrak’s 2026 Benchmark Report: Channel Performance – Lifecycle Messaging – Revenue Drivers – Industry Trends. Download the full report to benchmark your strategy: 2026 Cross-Channel Benchmark Report and the Beauty-Fashion Benchmark Report.
20:58
November 25, 2025
Why AI Means Marketers Must Stop Testing and Start Experimenting
On the Total Retail Tech Insights Podcast, Editor-in-Chief Joe Keenan speaks with Deanna Ballew, Chief Product Officer at Listrak, to explore today’s retail marketing landscape of creativity and innovation, and how AI experimentation is shaping strategy.
21:59
September 18, 2025
Omnichannel Is Back: DTC Goes IRL, SMS Takes Off & Fashion’s Holiday Playbook
Omnichannel is back! Hear what’s driving fashion in H2 2025: DTC Brands Opening Boutiques – Smaller Format Stores & Smarter Co-Tenancy – Value-Driven Fashion Trends – AI-Powered Marketing & Merchandising – SMS/MMS/RCS Growth – Inventory Alerts That Convert – Holiday Strategies to Lift AOV – Luxury Outlook and Entry Price Point Plays.
47:27
August 5, 2025
2025 Retail Outlook: AI, Loyalty, Mobile Growth & TikTok Shop Disruption | Listrak H2 Report Breakdown
Jamie Elden sits down with Allie Naughton to unpack Listrak’s H2 2025 Retail Outlook. From the explosive rise of TikTok Shop and the shift to experience-driven loyalty, to AI-powered personalization, mobile dominance, and price-sensitive shoppers – this episode explores the trends, challenges, and strategies shaping retail’s second half. Whether you're planning for holiday or navigating ongoing change, get the insights you need to finish the year strong.
50:36
April 9, 2025
Data Signals: A Deep Dive into Listrak’s 2025 Cross-Channel Benchmark Report
Listen to the data signals! Hear an analysis of Listrak’s 2025 Cross-Channel Benchmark Report: Send Volume Growth – Channel Performance – Campaign Successes - Plus trends and movement by retail industry. Download the full report to compare your email and SMS performance: 2025 Cross Channel Benchmark Report
21:32
January 30
Navigating 2025: Consumer Trends, Loyalty Evolution, and Omnichannel Innovation
Drive growth in the 2025 retail landscape! Discover insights from Listrak’s latest client survey, and retail marketing predictions for the year ahead: Evolving consumer behavior – Hyper-personalized marketing – Loyalty program shifts – The rise of 'click and mortar' shopping – and more.
19:35
December 18
2024 BFCM Holiday Recap: Performance – Tidbits – Trends – Predictions
Dive into holiday performance data as reported from Listrak’s platform and hear the key insights and trends from “The Cyber Five.” Revenue trends – Channel performance – Vertical-specific growth – AI-enhanced customer experience – Winning discount strategies – The in-store comeback – and more!
27:07
November 1
Retail Untangled: Putting Customer Data to Work
Recorded at Shoptalk Fall, Inside Retail's Amie Larter sits down with Cory Whitfield, Enterprise VP at Listrak, to discuss customer data—why retailers often struggle with information overload and how to turn it into actionable insights.
Inside Retail's Podcast, Featuring Listrak
13:39
October 30
Partner Spotlight: Listrak + Alchemy Worx Unleashed!
Allan Levy, CEO of Alchemy Worx, joins the podcast. Hear about the future of cross-channel digital marketing, the power of testing, data unification, and segmentation – How Alchemy Worx optimizes customer engagement with personalized email and SMS strategies – AI’s role in streamlining creative processes, improving campaign performance – Using unified data to unlock 1:1 marketing across channels this holiday season.
30:26
October 9
Partner Spotlight: Listrak + Structured Agency Unleashed!
Partner Spotlight – Structured Agency: Jake Schmidt, CEO of Structured Agency joins the podcast. Hear about the evolving ecommerce landscape, from iOS update to the rise of TikTok’s organic reach – Optimizing email deliverability – Personalizing messages – SMS, Push, and RCS – Maximizing platform potential – Future trends in DTC marketing – Top reason to consider using an agency.
15:51
June 21
Fireside Chat: Listrak’s Journey & Innovation
A special edition fireside chat with Ross Kramer, Listrak’s CEO and Jamie Elden, CRO. Learn Listrak’s journey – Their innovative approach to communications, company culture, client success – AI in marketing – Listrak’s expanded partnership with Shopify.
21:42
June 19
Partner Spotlight: Listrak + Extole Unleashed!
Partner Spotlight – Extole: Vince Riggio, Director of Partnership at Extole joins the podcast. Learn Extole’s approach to helping retailers build scalable, effective customer engagement programs – The importance of Personalized Loyalty.
23:42
May 22
Client Spotlight – Listrak + Hat Club Unleashed!
Welcomes Jason Edwards, Head of Marketing and Ecommerce at the Hat Club – Learn about this specialty retailer and its passionate, active, and connected community – How Jason and his team think differently about 1:1 experience – Unique acquisition, retention, and loyalty strategies energizing the base – The incredible cross-channel revenue Listrak is helping to drive.
35:25
April 24
Client Spotlight - Listrak + Movado Unleashed!
Client Spotlight - Listrak + Movado: Margot Grinberg, President of the Movado Brand and SVP of Ecommerce for the Movado Group joins the podcast. Hear Movado’s success with Listrak – The importance of data-driven campaigns, personalized marketing, cross-channel engagement – Movado’s business approach to product innovation
30:26
March 27
Shopify + Listrak + The Maze Group Unleashed!
Shopify + Listrak + The Maze Group: Special guest Nick Thomson, Head of Partnerships at The Maze Group, is in the studio – Hear about the dynamic world of ecommerce with a spotlight on Shopify and Shopify’s Extensibility – The significance of personalization to improve user experience – Challenges in transitioning from Legacy systems – The Impact of AI
23:55
February 28
Unleash Your 2024 Strategy!
Shape Your 2024 Strategy: Just launched, Listrak’s 2024 Cross-Channel Benchmark Report – Which email and sms messaging campaigns really move the needle for retailers and brands – ShopTalk 2024 is in 3 weeks – What to Expect on the tradeshow floor and the omnipresence of AI
27:15
December 20
Data Unleashed!
Data is Unleashed: A Cyber 5 industry performance wrap-up – SMS’ record-breaking Cyber Week – A preview of how customer data will be unleashed in the next-gen platform to power cross-channel journeys
29:00
November 22
Segmentation and Targeting Unleashed!
Segmentation and Targeting is Unleashed: Sneak a peek at the next-gen Listrak platform – Build and use segments for all your channels in a single platform – See the updates to Buyer Preference, Contact Behavior, and Product Behaviors – Plus Unified Contacts and Segment Management
27:30
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