Journey Orchestration

Deliver meaningful customer engagement—not just messages.

Listrak’s Journey Orchestration gives marketers the power to automate personalized, cross-channel engagement that responds to real customer behavior in real time. With our intuitive Cross-Channel Journey Hub, you can design and activate intelligent customer journeys that turn interaction into revenue and one-time shoppers into lifelong customers.

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Cross-Channel Journey Hub

Design smarter journeys. Deliver better results. All in one place.

Journey Hub is the control center for your lifecycle marketing, giving you the power to visualize, orchestrate, and optimize personalized customer journeys across every channel, from email and SMS to push notifications, webhooks and beyond.

With an intuitive drag-and-drop interface, template library and real-time data activation, marketers can build intelligent, revenue driving journeys that adapt to every customer’s behavior and preferences.

Backed by identity resolution and a single customer view, Journey Hub ensures every message is timely, every interaction is relevant, and every journey drives measurable impact.

Smarter automation. Seamless orchestration. Scalable results.
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Activate unified data across channels for real-time engagement
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Build logic-based journeys using behavior, segmentation, and predictive signals
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Control every detail, from entry criteria and timing to branching rules and exit conditions
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Optimize engagement and spend with AI-driven channel affinity
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Test and refine with A/B splits and journey performance insights
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Adapt on the fly with real-time analytics and journey-level reporting
Welcome & Activation

Make every first impression a revenue-driving moment.

Your welcome experience sets the tone for your brand, and Listrak helps you get it right. With automated welcome and activation campaigns, you can engage new subscribers, first-time buyers, and mobile opt-ins with personalized messages delivered at the perfect moment and through the most effective channel.

Whether you're offering a special incentive, sharing your brand story, or guiding users toward their first purchase, Listrak ensures your first interaction is meaningful, memorable, and conversion-focused.

  • Dynamic offers, coupons, and personalized content based on acquisition source or preferences
  • Mobile-first activation via SMS, app push, and mobile-optimized email
  • Highlight Gateway Products frequently purchased by first-time customers to drive early conversions

Seamless integration with Experience Builder popups, modals, and preference centers for consistent onboarding

Cart & Browse Abandonment

Bring shoppers back and recover revenue in real time.

Not every shopper converts on the first visit, but that doesn’t mean the opportunity is lost. Listrak’s Cart & Browse Abandonment campaigns are designed to re-engage high-intent customers the moment they leave your site. Powered by real-time behavioral signals and AI-driven personalization, these automated messages reignite interest, reduce friction, and recover revenue at scale.

  • Real-time triggers for cart and browse abandonment
  • AI-powered Product Recommendations tailored to each shopper’s behavior
  • Dynamic branching and multi-message sequences across email, SMS, and push
  • Compliance-ready messaging that meets SMS cart abandonment regulations

Turn hesitation into action—and abandoned sessions into sales—with automated journeys that know exactly when (and how) to follow up.

Loyalty, Post-Purchase & Lifecycle

Turn one-time buyers into lifelong brand advocates.

The most valuable customer journeys don’t end at checkout—they evolve. Listrak empowers brands to nurture long-term relationships through personalized, data-driven lifecycle marketing. From post-purchase engagement to loyalty-building and win-back strategies, our automation ensures you stay connected, relevant, and revenue-focused at every stage.

Automate high-impact campaigns like:

  • Post-purchase follow-ups and cross-sell offers powered by AI-driven Product Recommendations
  • VIP and loyalty-tier messaging tailored to each customer’s status and value
  • Win-back sequences and churn prevention flows that re-engage lapsed shoppers
  • Milestone campaigns for birthdays, anniversaries, and loyalty achievements that make customers feel seen

Keep your brand top of mind—and your best customers coming back—through consistent, personalized lifecycle engagement that scales effortlessly.

Automated Replenishment Campaigns

Drive repeat purchases, automatically and effortlessly.

Automated Replenishment Campaigns use predictive intelligence to anticipate when customers will need to reorder, then trigger perfectly timed, personalized reminders across channels. These behavior-based journeys increase retention, boost recurring revenue, and ensure you're always there at the right moment—without lifting a finger.

  • AI-powered delivery timing based on actual reorder behavior and product usage
  • Product-level flexibility to support unique replenishment cycles across your catalog
  • Smart suppression rules for out-of-stock or discontinued items
  • Dynamic message content personalized by SKU, quantity, and timing
  • Support for single-product and multi-product replenishment campaigns

Keep customers stocked. Keep revenue flowing. All with automation that works behind the scenes to drive long-term value.

Product Alerts & Transactional Messages

Send the right message at exactly the right moment.

When timing is critical, Listrak delivers. From real-time product alerts to branded order confirmations, our intelligent messaging ensures customers receive the updates they care about—personalized, timely, and on the channel they prefer.

Whether it’s a back-in-stock notification that drives urgency or a seamless purchase confirmation that builds trust, every message is designed to enhance the experience and drive action.

Deliver the updates your customers expect with the personalization and precision that sets your brand apart.

Timely. Trusted. Transactional—with impact.
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Automated product alerts for Back-in-Stock, Price Drop, and Low Inventory events
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Branded transactional messages including order, shipping, and delivery confirmations
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Real-time ecommerce data integration for immediate, relevant communications
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Multi-channel support across email, SMS, and push
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AI-powered Product Recommendations to increase upsell and cross-sell opportunities
Build Unique Custom Journeys 

Go beyond the basics and automate journeys as unique as your brand.

Journey Hub gives you more than just standard triggers. With Custom and Segment Entry Events, you can create highly tailored customer journeys that align with your specific business logic, customer actions, or third-party integrations. Whether it’s a subscription renewal, loyalty milestone, or a signal from another platform, your automation adapts to your strategy—not the other way around.

Custom Events empower you to:

  • Trigger journeys from any real-time event, segment update, API call, or external system
  • Pass custom properties into journeys for precise personalization and segmentation
  • Filter audiences based on event-specific attributes like value, category, or timestamp
  • Create fallback paths for incomplete data or alternative outcomes
  • Seamlessly integrate with CDPs, loyalty platforms, mobile apps, and more

Design journeys that reflect the real complexity of your business, without compromise.

Built for Retail. Driven by Results.

Every journey you build with Listrak is powered by unified data, backed by retail expertise, and optimized to drive measurable revenue. With scalable automation, strategic guidance, and pre-built lifecycle strategies, you can stop managing complexity and start accelerating growth.

Don’t just send messages—create momentum.

Journey Automation helps you anticipate needs, personalize every touchpoint, and convert in real time.

Accelerate your growth and maximize revenue