The beauty and fashion industries are evolving faster than ever, and data-driven strategies are the key to staying ahead. The Listrak 2025 Beauty & Fashion Benchmark Report provides exclusive insights, trends, and performance benchmarks to help your brand elevate customer engagement, maximize conversions, and drive revenue growth.
Elevate your brand’s success in 2025
Discover where beauty and fashion are headed in 2025, from skincare dominance to the rise of AI-powered shopping.
Compare your brand’s performance with industry leaders across email and SMS.
Leverage data-driven actionable takeaways powered by Listrak Intelligence to refine your marketing approach and optimize cross-channel engagement.
McKinsey predicts beauty revenue to grow by 6% in 2025, with fragrance emerging as the fastest-growing category.
The fashion industry is experiencing a digital transformation, driven by AI-powered product discovery and personalized shopping experiences.
SMS is proving to be a powerful marketing channel, with beauty and fashion shoppers converting at 2x compared to other channels.
Cart abandonment remains the most effective campaign for maximizing sales and recovering lost revenue.
.png){kind=icon}
