The beauty and fashion industries are evolving faster than ever, and data-driven strategies are the key to staying ahead. The Listrak 2025 Beauty & Fashion Benchmark Report provides exclusive insights, trends, and performance benchmarks to help your brand elevate customer engagement, maximize conversions, and drive revenue growth.
Elevate your brand’s success in 2025
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Industry Trends & Growth Projections
Discover where beauty and fashion are headed in 2025, from skincare dominance to the rise of AI-powered shopping.
Performance Benchmarks
Compare your brand’s performance with industry leaders across email and SMS.
Strategic Insights & Recommendations
Leverage data-driven actionable takeaways powered by Listrak Intelligence to refine your marketing approach and optimize cross-channel engagement.
McKinsey predicts beauty revenue to grow by 6% in 2025, with fragrance emerging as the fastest-growing category.
The fashion industry is experiencing a digital transformation, driven by AI-powered product discovery and personalized shopping experiences.
SMS is proving to be a powerful marketing channel, with beauty and fashion shoppers converting at 2x compared to other channels.
Cart abandonment remains the most effective campaign for maximizing sales and recovering lost revenue.
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