La Colombe + Listrak: An Ever-Growing Marketing Partnership

As their previous marketing platform shut down in 2021, La Colombe – an innovative coffee and beverage brand – sought a partner that could help grow their business and provide support for their lean team. Shifting their email marketing program to Listrak created a partnership that has consistently driven great results in terms of acquisition, conversions, and revenue.

With expert guidance from their Listrak account manager, La Colombe’s triggered campaigns have been continually optimized to fuel increased return. Following best-practice recommendations, like adding a second message to Abandonment flows and creating 60- and 90-day Winback campaigns, has helped their marketing program perform extremely well and created lifts in engagement and loyalty opportunities for the brand. La Colombe also balances a healthy proportion of broadcast vs. triggered messages, ensuring they reach their customers across the entire customer journey with relevant, personalized content that converts.

The stats paint a clear picture of success: Most recently, La Colombe has seen a46x ROAS with Listrak, with 25% of their total ecommerce revenue coming from email. Conversion rates are well above benchmarks across all message types.

La Colombe and Listrak both understand the importance of innovation in staying ahead of the competition. La Colombe keeps their marketing on the cutting edge by continuing to deepen their partnership with Listrak, encompassing new solutions and tactics to drive revenue well into the future.