GXP Drives Exceptional New Growth for 10-Year Listrak Client Chicco

Chicco, a global baby gear brand and legacy Listrak client of more than 10 years, recently found themselves facing a challenging macroeconomic landscape and the closure of many point-of-sale vendors. Recognizing the need to adjust their revenue growth and customer engagement strategies, they added Listrak’s SMS and Identity Resolution Marketing, GXP, to their digital marketing efforts.

Now, email, SMS, and Identity Resolution are all orchestrated from Listrak, with customer data combined into a 360-degree view that sets Chicco up to deliver true cross-channel experiences. The results have exceededListrak’s benchmarks: Since launch, Chicco has seen a 75x Return On AdSpend (ROAS) driven by huge increases in acquisition and revenue year over year.

With GXP, Chicco captures crucial zero- and first-party data. Using onsite acquisition tactics such as a 2-Step Popup has fueled exponential list growth that feeds their email and SMS campaigns. For example, WelcomeSeries revenue is up 107% as GXP increases first-time conversions.

Chicco’s trigger campaigns have also grown with GXP, including a 95% increase in Cart Reachable Rate – the rate at which users with purchase intent are identified for targeting. Personalizing the customer shopping experience has lifted triggered revenue 186% YoY, with trigger campaigns contributing 18.9% of Chicco’s total ecommerce revenue.

These are just the latest of many marketing wins from the long partnership between Listrak and Chicco, which continues to drive business longevity and revenue growth for the brand.