Listrak's 2021 Ecommerce Email Benchmark Report is available now! Based on 70 billion messages sent by 1,000+ retailers and brands in 2020, this report presents the overall benchmark results across 11 different types of email campaigns critical to retailers.
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Key findings include:

• Increased send volumes don’t degrade engagement rates
  Sending more doesn’t hurt, it increases revenue!
• Personalized product recommendations increase conversions
  A lot… in every case… every single time!
• Supercharge email with mobile text messaging
  We’ve found that 1 + 1 = 3!
• A single integrated platform is crucial
  Siloed data and interactions underperform – Shocker!

Metrics highlighted in this 38-page report include Open Rates, Click to Open Rates, Conversion Rates and Revenue Per Email Sent. Results are further broken down into 21 retail categories to better measure against your own campaigns.