Webinars

Level Up Your Mobile Program Approach

Hosted by: Haleigh Beckman and Megan Freas
19:42
Grow your Mobile Program across the customer journey - from acquisition to nurture to optimization. Learn how to accelerate list growth quickly and refine your messaging for maximum engagement and return.

Use Data to Power Your Marketing Strategy & Drive Results

Hosted by: Ryan Ogurcak and Jon Sanville
45:41
Your Data Powers Your Success! Learn the types of data you should leverage to power your Listrak program, where to find meaningful data within the Listrak application, and how to use it to power other components of your digital marketing program.

How to Finish 2022 Strong

Hosted by: Karen DiClemente and Jake Pasini
16:24
Understand the business impacts of going from the pandemic - with closed retail & shipping/inventory issues to the world re-opening - now paired with inflation & recession concerns. Learn what you need to do to finish the year strong!
  1. Keep perspective of Retail’s performance in ’22 vs. ’21 and pre-pandemic ‘19
  2. Understand the current climate challenges and hear solutions with user Privacy & Identity
  3. Review the latest Retail Index/ Consumer Spending Index
  4. Synthesize it all together with recommended Holiday planning strategies and tactics

Acquisition: How To Acquire and Reach New Contacts

Hosted by: Jake Pasini and Patrick Murray
25:34
New customer acquisition is critical to the success of any business. Learn today's best practices and the capabilities within the Listrak application to help you acquire and reach new contacts.
  1. Key Focal Points
  2. Acquisition Tactics
  3. Acquisition Impact on SEO
  4. List Health Dashboard

Get Personal: One Message Does Not Fit All

Hosted by Allie Naughton and Joe Schmidt
44:21
Personalization is paramount! Learn personalization tactics you should use to improve the scalability and sophistication of your email marketing program.
  1. Personalization Pitfalls
  2. Basic: Foundational tactics to get you started
  3. Intermediate: Popular tactics to improve customer experience
  4. Advanced: Leading tactics to meet modern expectations
  5. The Power of Dynamic Content

Tracking Trends: Capitalizing on the Latest

Hosted by Mike Hartman and Rob Burkholder
36:56
To keep up with consumers’ changing wants and needs, we’re tracking the latest email marketing trends of 2022. Learn how to incorporate them into your digital marketing program to capitalize on the latest.
  1. Influencer Marketing
  2. Live Selling Events
  3. Buy Now, Pay Later
  4. Putting Data to Work

Designs that Deliver

Hosted by Mel Lobach
28:04
Breathe new life into your creative strategy with pro tips and tricks we’re sharing for email designs that increase engagement and revenue.
Topics we’ll cover:
  • Getting Seen in the Inbox
  • Saving Time with Saved Content
  • Creating Engaging Experiences
  • Designing for Dark Mode
  • And more
Webinars
Shorts
Podcasts

Quick insights from Listrak experts on the latest industry news and trends; so you can apply winning strategies and tactics to accelerate your revenue.

End the Year Strong: Reviewing Your 2023 Holiday Results

HOSTED BY: Jon sanville & Haleigh Beckman
5:16
Now that BFCM is over finish the year strong with a daily eye on your KPIs and optimization opportunities. December ends the year, but it is the launchpad into 2024.

Taking Your SMS Program from Launch to Scale

HOSTED BY: Jessica Beam & Haleigh Beckman
4:58
A strategy guide to take your cross-channel programs from launch to scale: acquisition, automation, segmentation, test, measurement, and more.

Best Practices for Segmenting Your Cross-Channel Marketing Programs

HOSTED BY: HALEIGH BECKMAN & DANIELLE SLEDGE
6:13
Listen and learn the top performing segmentation strategies to drive maximum engagement and cross-channel program ROI.

Achieving Success with a Cross-Channel Transactional Program

Hosted By: Val Stecker and Haleigh Beckman
6:33
Transactional messages are table-stakes for digital marketing programs. Your customers expect you to send these, so learn best practices for sending in email and SMS.

Formatting Top-Performing Text

Hosted by Haleigh Beckman
4:54
Review best practices to ensure your SMS messages are formatted for top performance and engagement.

Fall Holiday Planning

Hosted by Haleigh Beckman and melissa Lobach
5:38
Fall is here! Follow our best practice creative strategies and themes to engage your customers from the First Day of Fall through Veterans Day. Then, double-check your BFCM prep to kick off the big holiday season.

Effectively A/B Split Testing Your Email & SMS Programs

Hosted by Megan Holloway & Haleigh Beckman
5:31
Regularly test your cross-channel program strategies to maximize your revenue and ROI. Learn our testing do's and don'ts, then test a few now before the holiday season.

Metrics For Success: Measuring Cross-Channel Performance

Hosted by Haleigh Beckman and Tiffany Anderson
5:25
Auditing your marketing plans throughout the year, and certainly before the holiday season, is crucial to ensuring ongoing success. Learn how to prioritize your audit.

Checking In On Our Predictions: Halfway To The Holidays

Hosted by Haleigh Beckman and Karen DiClemente
5:38
How did we do with our New Year’s Cross-Channel Predictions? We’re reporting what we’ve seen thus far and helping you adjust strategies to set the stage for a solid year-end.

Taking Your Automated Campaigns Cross-Channel

Hosted by Haleigh Beckman and Sima Ganaba
6:53
A audio strategy guide: Learn why you should make your automated campaigns part of your email and SMS cross-channel strategy and how to get started.

Effectively Using Incentives in Your SMS Program

HOSTED BY Haleigh Beckman and Nicole Oberholtzer
4:16
The SMS channel is great for delivering incentives due to its conversational nature and immediacy of engagement. Learn what to consider before hitting ‘send’ on your sweet deal.

Summer Holiday Planning

HOSTED BY Haleigh Beckman and Mel Lobach
6:18
We're looking ahead to the summer holidays and want to help you plan your calendar. There are many fun opportunities to engage with your subscribers during this season – and start to warm them up for Q4.

Top Performing Strategies to Grow Your SMS List

HOSTED BY HALEIGH BECKMAN AND ERIC BREINER
6:05
Subscriber Opt-In can and should occur throughout your customer journey – don’t limit it to only your website and its homepage. Learn our best-practice strategies to maximize subscriber signs ups across your owned channels.

Triggered Messages Every SMS Program Needs

Hosted by Seema Patel and Haleigh Beckman
6:34
Triggered Messages are just as critical as broadcast messages. As you strive to connect with your customers when and where they show interest across your customer journey, learn which SMS triggers to prioritize for an elevated strategy that earns you more engagement and maximizes your ROI potential.

Maximize Your ROI With Cross-Channel Tools & Strategies

Hosted by Haleigh Beckman and nicole campbell
5:01
Today, email and SMS are essential in reaching your customers and prospects. Learn how to coordinate your efforts and move away from the outdated siloed approach with Listrak's robust toolset.

The 5 Keys To SMS Success

Hosted by Patrick Murray and Haleigh Beckman
8:04

Learn how to accelerate acquisition, automation, personalization, conversations, and cross-channel orchestration to take advantage of this powerful channel.

Spring Holiday Planning

Hosted by Haleigh Beckman and Casey Sosa
5:57

Watch our Seasonal Spotlight focused on Spring, and get ahead of key buying seasons for your brand. We’re providing cross-channel strategies and messaging inspiration from Valentine’s Day through early Summer celebrations.

2023 Cross-Channel Marketing Predictions

Hosted by Karen DiClemente and Haleigh Beckman
6:23

2022 brought macroeconomic challenges to the retail industry. Learn the cross-channel marketing trends our experts believe will be prominent in 2023.