Long Partnership Continues to Drive Net New Results for Minnetonka

Since 2015, classic footwear brand Minnetonka has trusted its digital marketing to Listrak. Across all channels – email, SMS, and identity resolution marketing through Listrak’s Growth Xcelerator Platform (GXP) – Minnetonka leverages Listrak’s entire unified platform and values the ongoing strategic support from Listrak’s Account Manager and GXP teams. The latest win for Minnetonka is Listrak’s SMS.

Knowing the importance of mobile, Minnetonka prioritized its efforts – implementing a two-step gated modal on its website, which allowed them to capture both customer email and phone numbers. With quick and easy tap-to-join capabilities on mobile, this modal fueled massive list growth and gave the team fresh momentum.

For 2023, net new SMS subscribers increased 215% YOY. Record opt-ins and best-practice automated campaigns developed in partnership with their Listrak team helped build triggered revenue to a whopping 210% increase YOYin December.

These wins snowballed into an outstanding 2023 holiday sales season for Minnetonka with SMS outperforming email on Cyber Monday!

Through many years of continuous innovation and close partnership, Listrak has solidly established itself as the #1 source of ecommerce revenue for Minnetonka.