Higher click-thru/conversion rates with triggered text campaigns

Creating parallel email and text automated journeys improves engagement and ROI

‍Worth the investment. Let’s cut to the chase. On the surface, text marketing is considered an expensive channel comparative to email. From integrators and carriers to regulatory issues, it’s a more complex channel, requiring more steps.  However, that should not deter you from its inherent value and relevance with today’s buyers.  By leaning into text and adjusting your marketing channel investment mix, you will increase your ROI and your engagement.

Utilizing a cross-channel approach, you will meet your customers where they are most engaged:

82% of consumers say they open every text message they receive

90% of text messages are read within 90 seconds

“By mirroring our email strategy in text marketing, we’re seeing higher conversion rates for triggered versus broadcast campaigns.”
- Shawna Hausman, CMO, Health-E Commerce

30% Client increase in LTV using a cross-channel approach

Text subscribers retain longer increasing LTV.  When looking closely at unsubscribe rates of Listrak clients, text clients stay longer than email subscribers.

Listrak clients have also experienced upwards of a 30% higher Lifetime Value (LTV) when clients are subscribed to both channels versus when customers subscribe to one or the other independently.

Listrak’s expert mobile engagement team does the heavy lifting to help you grow revenue and generate 30x+ ROIwhile harnessing the power of a single, integrated platform delivering a seamless, cross-channel digital marketing experience.

“We’ve been thrilled with the results with Listrak that we recently have added their GXP solution for further growth.”
- Carley Turner, CMO, City Chic Collective