Listrak’s GXP Empowers All-Clad to Reach Aggressive Revenue Goals

As a Listrak client of nearly five years, cookware brand All-Clad trusted the Listrak team to drive continuous growth through their email and SMS marketing programs. Last year, All-Clad sought Listrak’s expertise in order to reach new, aggressive revenue goals. The Listrak team came back with exciting performance projections for GXP, Listrak’s Identity Resolution solution, prompting the All-Clad team to add GXP to their tech stack in August 2022.

GXP quickly drove results for All-Clad, with immediate lifts in acquisition and revenue. Powered by GXP and guided by their dedicated Account Manager, in March 2023, All-Clad enabled a 2-step subscription popup with a welcome discount as part of their comprehensive acquisition strategy.Performance is phenomenal thus far: In April, daily email opt-ins were up 164% year-over-year (YoY),while SMS opt-ins were up 26% YoY.

With this discount offer, protecting their margin was a priority for All-Clad. GXP enabled them to find the perfect formula, balancing the discount amount to entice consumers into email and SMS subscriptions without sacrificing too much revenue. Listrak continues to optimize All-Clad’s acquisition tactics by testing different tools, offers, and messaging, creating the potential for even greater list growth.

As a result of their huge increase in subscriptions, All-Clad’s triggered revenue:

• Increased 327% YoY year-to-date

• Increased 562% YoY - April 2023 vs. April 2022

• Averaged 28.1% of total ecommerce revenue for April 2023 (up 304% YoY)

Overall, All-Clad has seen a 64x return on ad spend (ROAS) from GXP since launch, proving out Listrak’s predictions and creating tremendous wins for the All-Clad team.