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There is no denying mobile’s dominance. comScore found that the average American adult spends 2 hours, 51 minutes on their smartphones every day. And e-Marketer expanded that report to include tablets and found the total time spent by mobile users is 4 hours, 5 minutes per day. Mobile now accounts for 65% of total digital media consumption. While the majority of our mobile time is spent in social networks, Informate reported that the average American smartphone user goes through 32 texts and 6 phone calls per day, accounting for a total of 26 minutes and 21 minutes, respectively. An even closer look by e-Marketer shows we spend 10% of our time interacting with email on mobile devices compared with 22% of our time texting.
89% of consumers want to receive text messages from their favorite brands. Yet only 48% of businesses have adopted SMS as a way to reach their customers. The most cited reason for the low adoption rate is that brands simply don’t know how to get started.
THIS GUIDE PROVIDES DETAILS YOU NEED TO KNOW WHEN CONSIDERING ADDING AN SMS PROGRAM TO YOUR MARKETING MIX, INCLUDING MOBILE ACQUISITION TACTICS, WEEKLY BROADCAST MESSAGE EXAMPLES, AND TRANSACTIONAL AND TRIGGERED MESSAGES.
When done correctly, SMS will increase engagement and revenue. And the fact that it is delivered directly to your customer’s most personal device provides new opportunities for marketers. For example, you can use SMS to re-engage subscribers who have become disengaged with email or you can reward your most loyal customers with exclusive offers. With Listrak’s SMS platform, you will be able to segment specific target audiences to create highly personalized messages while coordinating SMS with your email, paid social and other channels. Best of all, because you are sending to a targeted list, your carrier CPM rates will be much lower. You’ll spend less but will drive even more revenue.
IT TAKES SHOPPERS 90 MINUTES TO OPEN AN EMAIL BUT ONLY 90 SECONDS TO OPEN A TEXT MESSAGE – AND SHOPPERS DON’T HAVE TO BE ONLINE TO READ YOUR MESSAGES.
We monitored the SMS marketing programs of over 100 brands for eight months. The messages in this guide are the real messages we received. Please note that regulations may have changed or may not have been followed. Be sure to follow all regulations when sending SMS messages for consent, carrier approval, rules, and legal language required in messages to avoid fines or cancellation.
REACH CUSTOMERS IN THEIR FAVORITE CHANNEL AND ON THEIR PREFERRED DEVICE
Adding a new touchpoint greatly impacts revenue as well as many other key performance indicators
Engage customers as they’re shopping
Instant SMS coupon delivery streamlines checkout process while still acquiring both email and mobile number.
Acquire both email addresses and mobile numbers through compelling contests, in-store or online.
Keep the conversation going after the sale by promoting your SMS campaigns on your receipts.
Listrak unifies customer data across multiple channels, providing a 360˚ profile and ensuring all data points can be used to personalize future cross-channel campaigns.
Never miss an opportunity to engage customers via email and SMS.
PROMOTE SMS IN POP-UP, HEADER, FOOTER, ACCOUNT CREATION PAGE AND CHECKOUT PAGE TO MAXIMIZE EXPOSURE.
Instead of collecting mobile numbers, promote your keyword and short code and let the subscribers initiate the conversation.This will save resources as there is potentially no API involved and it takes away the double opt-in if done correctly.
Be sure to follow all regulations regarding legal requirements to remain compliant.
Take advantage of the high engagement rate and promote your sms campaigns in your welcome messages.
Continue to promote your sms programs in all email campaigns.
Don’t just duplicate messages in email and sms. Use sms to add urgency and exclusivity to message.
SMS should enhance email messages, not duplicate it. If running a sale, promote your sale daily in email messages but use SMS to offer mobile subscribers early access and to send a reminder a few hours before the sale ends.
Utilize both email and sms messaging to target customers with timely and relevant messages.
Listrak can help. We provide the necessary documents and compliance guidance required to achieve carrier approval and campaign set-up.
Share your most important merchandise or product related news via SMS.
Use broadcast SMS sparingly - save it for your time-sensitive offers to create urgency.
Deliver your most important messages directly to your customer’s most personal device every week.
Follow all guide lines for legal requirements in messages, including capitalizing specific keywords. And, remember, these requirements count towards your 160 character limit.
Promote apps, contests, social networks - all of your important news can be delivered via SMS!
Keep engagement going through weekly SMS notifications.
Boost engagement and drive sales during peak shopping seasons.
Boost engagement and drive sales during peak days of the year.
Boost engagement and drive sales during the busiest shopping days of the year.
Personalize messages to specific customer segments for even greater engagement.
You should send at least 3-4 SMS messages per month. Here are some additional campaign ideas to keep customers engaged.
Seize the opportunity to collect additional subscriber data!
Transactional messages related directly to customer purchases.
Birthday Wishes, Appointment Reminders, Account Updates – Trigger all kinds of personal messages with Listrak’s SMS platform.
There is a lot to know before you implement an SMS marketing program. SMS is highly regulated and each carrier can have its own rules. If you don’t remain compliant, you will be fined and your program may be shut down. To make it even more challenging, the regulations are constantly changing so it can be difficult to remain current. Visit the CTIA – The Wireless Association, or CWTA if you’re in Canada, for more details.
Carriers not only have their own rules, but they also have their own CPM fees and approval processes and timelines. You need a good understanding of how the carriers work in order to avoid unexpectedly high costs and/or delays.
LISTRAK CAN HELP. WE PROVIDE THE NECESSARY DOCUMENTS AND COMPLIANCE GUIDANCE REQUIRED TO ACHIEVE CARRIER APPROVAL AND CAMPAIGN SET-UP.
We also provide a dedicated short code for an elevated level of security, control and customer experience. We can even help write your SMS copy to ensure compliance within the 160 character limit in the U.S. and 140 character limit in Canada while promoting the right brand, message and CTA.
We also provide a dedicated short code for an elevated level of security, control and customer experience. We can even help write your SMS copy to ensure compliance within the 160 character limit in the U.S. and 140 character limit in Canada while promoting the right brand, message and CTA.
Compose, preview and schedule SMS campaigns right in Listrak’s application – no need to login or manage 3rd party software
Listrak gives you the tools you need to run successful SMS campaigns.
Typically 17-18 Weeks to Completion
To receive Listrak alerts fueled by AI, machine learning and predictive analytics, Listrak helps unlock the power of customer data to create personalized, 1:1 interactions.
We monitored the SMS marketing programs of over 100 brands for eight months. The messages in this guide are the real messages we received. Please note that regulations may have changed or may not have been followed. Be sure to follow all regulations when sending SMS messages for consent, carrier approval, rules, and legal language required in messages to avoid fines or cancellation.
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