Maximizing Email Engagement in the Era of iOS 18
Understand the potential impacts of the iOS 18 update on Apple Mail and adjust your marketing strategies to maintain optimal engagement.
Read StoryWhat Makes Your SMS Subscribers Click? Learn their preferences with A/B Split Message Testing
What Makes Your SMS Subscribers Click?
Use A/B split message testing to learn your audience's text preferences to ensure lower unsubscribe rates and higher response rates.
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Leveraging Text Messaging for Shopping Cart Abandonment
Navigating compliance requirements when building your cross-channel communication strategy with Shopping Cart Abandonment text messages.
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How to Foster List Growth Quickly
An SMS program's overall growth depends on a strong list and a consistent focus on acquiring new subscribers.
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Getting Started with SMS Segmentation
Segmentation is an important strategy in any digital channel and it’s powerful within SMS to maximize volume and engagement. Learn how to segment your SMS list with these 3 strategies.
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