Platform Components
With Listrak, you can deliver seamless, personalized cross-channel interactions -- all from one integrated platform. You can maximize customer engagement, revenue, and lifetime value by sending messages at precisely the right time across the right combination of channels and devices.
Email Automation
Retailers trust Listrak’s enterprise-class send engine to send billions of targeted emails using sophisticated tools like predictive analytics, retail segmentation, dynamic content and predictive product recommendations resulting in a significant increase in revenue.
Text Message Marketing
Drive exponential growth of new customer acquisition across channels and touchpoints, engage your audience on their mobile devices with personalized SMS or MMS messages and grow incremental revenue with text messages that generate 30X+ ROI – all sent confidently using a Tier 1 Aggregator.
Journey Hub
Integrate data from anywhere, design your customer’s journey and connect across channels. Journey Hub is at the core of Listrak’s platform allowing retailers to fully leverage their customer data and unify marketing across the entire customer journey.
AI Recommendations
Using advanced machine learning and providing the ability to layer deeply customizable merchandising decisioning, Listrak can understand and predict the most relevant, data-driven personalized product recommendations to influence the unique customer journey.
Growth Xcelerator Platform
The fastest way to engage new customers and drive revenue results. Listrak’s Growth Xcelerator Platform (GXP) is a strategically-managed innovative solution that provides dramatic improvement in list growth, onsite conversions, and triggered revenue.
Behavioral Triggers
From browse and engagement activity to purchase and lifecycle events, there are countless indicators pointing to where the customer is in their unique journey. Listrak translates signals into actionable touchpoints of communication for maximum impact.
Predictive Analytics
Increase results across every campaign by harnessing historical data to predict future behavior. Predictive Analytics uses AI, machine learning and statistical modeling to assess the likelihood of what will happen in the future.
Customer Insights
Unlock your unified customer data through powerful exploration and visualization tools. Observe the complete Customer Journey. Access seamless integration to make insights actionable through segmentation, automation and orchestration.
Unified Customer Data
Listrak observes, identifies, collects and synthesizes data from disparate sources and at every touchpoint across the customer journey – both online and offline – to capture critical customer signals and links them to a single, 360° customer profile.
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