"In 2023, we witnessed a shift toward personalization and mobile optimization, with a notable increase in mobile transactions. As we prepare for Holiday 2024, leveraging data-driven insights to enhance customer experiences will be essential. By prioritizing seamless omnichannel strategies, we can not only meet but exceed the evolving expectations of our shoppers."

"Successful holiday email strategies hinge on impeccable deliverability and relevant personalization. Before attempting to re-engage with your less active subscribers, leveraging email verification is imperative.  Then, customized content increases your chances of meaningful engagement and campaign success, " says Brian Cardona, President of AtData. “With the combined strength of AtData's email address intelligence and Listrak’s engagement platform, you can rapidly validate, enhance, and protect the reach and integrity of your first-party data to improve marketing effectiveness through the holidays and into the new year.”

“You can't compete with Amazon on price, convenience, or delivery speed—but that's okay: going toe-to-toe with trillion-dollar infrastructure isn't a battle anyone can win. To Jordan's point, you can offer exclusivity that Amazon cannot. One tactic that worked incredibly well last year was Jones Road Beauty launching a limited edition, mini version of a sought-after product—their miracle balm set—and selling it at full margin. They promoted it through their owned channels (e.g., email and direct mail), and they had a BFCM for the ages.”

"The holiday season is the moment to inspire your customers. It is an excellent moment to let shoppers discover new products. Driving product discovery through holiday themed digital catalogs will ensure you can boost your online revenue. Besides, you can reach prospective customers by publishing catalogs through email."

With Extole's Refer-A-Friend and Drop-A-Hint programs you can spread holiday joy and awareness with friends and family in your network, while capitalizing on post-purchase engagement from your most enthusiastic customers! Brands can leverage the Listrak + Extole integration to drive list growth, boosts in lifetime value and lower costs to acquire customers with tailored channel orchestestration and messaging.”

"By leveraging AI for holiday email campaigns, brands can analyze customer behavior in real-time to send hyper-targeted offers, automate personalized product recommendations, and optimize send times for each individual. This level of precision not only increases engagement and conversion rates but also builds customer loyalty, driving significant revenue growth beyond the peak shopping season."

“The biggest concerns heading into Q4 surround rising costs and effective targeting. We’ve seen that the AI technology available to all advertisers across Google, Meta and other platforms helps us spend our ad dollars more efficiently and expand the reach of relevant audiences. Through other partners, we’ve also used AI to go beyond Meta’s own lookalike audiences capabilities and drive profitable growth among high performing audiences. At ROI, we’ve been able to take it a step further by leveraging our own AI software to intelligently save ad costs for Brand searches on Google and increase CTR on PMax listings. Learn more about Brand Search AI here.”