April 14, 2015

Personalize the Online Shopping Experience with Product Recommendations

If you’re looking to significantly increase your online revenue, personalized product recommendations are the way to go.

If you’re looking to significantly increase your online revenue, personalized product recommendations are the way to go. Average order values can increase 50%, conversion rates can increase 150% and revenue can increase 300%. Sites with product recommendations can expect about 5% of total website revenue to come from the recommendations, but in some cases, attribution can be as high as 20%. But to achieve results like these you must present product recommendations that are not only personalized to each shopper, but relevant to what you’re trying to accomplish.

Download this whitepaper to learn the strategic methodology that will enhance the way your customers shop on your websites. You’ll learn:

  • What types of product recommendations work best on category, product and checkout pages
  • How to enhance product discovery on the homepage and landing pages
  • How to avoid dead ends on search pages
  • Ways to capture the second sale on the order confirmation page
  • Best practices and mistakes to avoid