I spent the weekend crossing items off my to-do list around the house. I cleaned out and painted my garage. I repainted the lamp posts and the trim around the garage doors. I organized my laundry room and went shopping to buy items to help me keep it organized, only I couldn’t find what I was looking for at Bed, Bath, and Beyond so I ordered a couple of things from The Container Store’s website. And I received this email confirmation:

I love the fact that it includes recommended products, but I’m surprised that it didn’t include any of the items that I actually added to my cart, but then removed before checking out. I spent a good amount of time on thecontainerstore.com and at one point I had seven items in my cart. I would add things, remove them, add something new, remove it and go back and re-add an item I had previously deleted. It took me a while to decide exactly what I wanted.

Thecontainerstore.com easily could have talked me into ordering some of the items I had removed from my cart simply by including them in the email confirmation. I didn’t look at shoe racks, garbage cans, cabinets or shower caddies, but I did look at other laundry room and closet organization items. Not just look, but I added them to my cart, which shows purchase intent.

I’m guessing that the recommended items in this email are hard-coded and that the same products are recommended to every shopper. They might be best sellers, or they might be items that they just want to move. But they aren’t items recommended for me based on my purchase intent or purchase history.

Download the 2022 Email Trends and Observations Report

Thank you! Your submission has been received!
Download the Listrak 2022 Retail Email Benchmark Report
Oops! Something went wrong while submitting the form.

You Might Also Like

posted on
March 13, 2024

Q1 To-Do: Prioritize Retention

Retention efforts are an essential marketing strategy all year, but Q1 is the perfect time to prioritize it as a focus. Get tips to reconnect with your best customers, newly subscribed contacts, and recent purchasers.
posted on
March 13, 2024

Spring Cleaning

Spring cleaning comes in many forms! For digital marketers it’s time to review the basics of your cross-channel marketing strategies - lists, SMS compliance, and account settings - to ensure maximum performance and efficiency.
posted on
March 1, 2024

Learn More About Your SMS Subscribers Through Data Acquisition Campaigns

Truly understanding your SMS subscribers can pay off in spades across your digital marketing strategies, and it helps build customer lifetime value. Learn all about the zero-party data collection best practice Data Acquisition Campaign

Trusted by 1000+ Retailers and Brands

Ready to grow your business?
Let’s talk.