List Management Strategies for Email Marketers
List Management Resources:
Your in-house email marketing list is one of your most valuable resources. But surprisingly, many companies pay very little attention to this data beyond segmenting it to target campaigns. If you work for one of those companies, you need to participate in this webinar!
Listrak's experts Matt Elliott and Brent Shroyer continue their webinar series with an in-depth look at list management processes that will help you grow your lists at every customer touch point, organize and maintain clean data, and manage the unsubscribe process across multiple suppression lists.
Matt and Brent discuss:
- List acquisition and hygiene
- Subscriber lifecycle management
- Segmentation strategies
- Bounce management
- Best practices for managing the unsubscribe process
View the List Management Strategies for Email Marketers Webinar >>
