VinterActive Cultivates Customer Relationships for Wineries using Listrak Email Marketing
By Megan Ouellet, Director of Marketing for Listrak
February 15, 2007
To run a successful winery, you must be attentive, creative, and above all, patient. The perfect bottle of wine cannot be rushed – it takes time to plant and tend to the grapes, it takes a lot of care to find the ideal balance of flavors, and it literally takes ages for wine to ferment and mature. Great winemakers know that in order to create a bottle of wine that is both relaxing and exciting, they must meticulously nurture and cultivate the ingredients until the precise moment when it is ready to be shared and enjoyed.
And then what? Wineries know that they must put that same attention into cultivating customer relationships. While wineries excel at gaining local attention through wine clubs, special promotions, and tastings, many of them have little or no online presence. This means they are missing a huge opportunity to grow their business as they grow their vineyards.
Many wineries today are turning to VinterActive™ to help them in their online marketing endeavors. VinterActive is a consumer direct wine marketing firm located in Northern California that has helped over 30 wineries gain market share, increase customer satisfaction and loyalty, and enhance the overall sales experience. Most importantly, it takes the marketing pressure off of the wineries so they can focus on what they do best - creating wines that are perfect for any occasion. Consumer direct sales is the fastest growing channel in the wine industry, and VinterActive is the leading provider of these services as it has helped more wineries than any other vendor.
A Strong Partnership
From the beginning, VinterActive knew that it needed two things – seamless Ecommerce and powerful, preference-based email marketing. While VinterActive had experts in place that could build the secure Ecommerce websites, it turned to Listrak™, an award winning provider of email marketing, for help creating, managing, and tracking extensive email lists. Best of all, VinterActive was able to integrate Listrak’s technology directly to its Ecommerce sites so it could automatically build preference-based lists derived from the customers’ locations, purchases, shopping habits, and membership status. Combining these two technologies, VinterActive was able to launch itself to the forefront of consumer direct marketing.
