Analyze the Data Carefully
Dynamic profiling is so easy to use that it allows you to collect and store tons of subscriber-generated data. While all of the information is important to have as it builds an impression of what each subscriber is looking for, it is really easy to get caught up in information overload. For example, just because Sue in the example above viewed bike helmets doesn’t mean she wants to subscribe to your newsletter “Bike Helmet Daily.”
It is very important to keep your subscription, creative, and deployment best practices in place and to analyze the dynamic profiling data carefully to build a pattern of repetition before making any assumptions. After all, the data being collected is raw data that must be verified over several email sends.
The experts at Listrak are available to help you with dynamic profiling and dynamic content creation. Please visit www.listrak.com today to learn more.
About Listrak
Listrak is a leading provider of hosted email marketing software, allowing permission-based marketers to manage, send, track and grow their email marketing investment. We deliver email marketing intelligence through our intuitive web-based application. Leading marketers have come to rely on this intelligence to better manage email in their multi-channel marketing mix.
Listrak software helps companies, agencies and associations better manage customer relations in their marketing campaigns. Its web-enabled interface helps marketers engage their customers using an advanced profiling and personalization engine. Listrak’s world-class support and professional services assist clients with enterprise integration. Its clients include L’Oreal, Motorola, Jeep, PR Newswire, The Islands of the Bahamas, and the Pennsylvania Department of Health.
To learn more about the many ways Listrak can strengthen your email marketing campaigns, to sign up for a 20-minute web-based tour, or to register for Listrak’s upcoming 2008 Email Marketing Days conference, visit www.listrak.com.
