- Email Marketing Features List
- List Management
- Content Management
- Campaign Delivery
- Advanced Deliverability
- Tracking and Analytics
- Robust XML-based API
- Professional Services
RSS 2.0
Listrak RSS 2.0 gives users the ability to create, manage, and report on RSS feeds using RSS enabled emails sent via Listrak’s email marketing solution. It allows our clients to communicate with their customers, members, and subscribers more effectively using the power of RSS technology combined with the personalization of email marketing. The increased communication will lead to increased customer satisfaction and loyalty, and an increase in the bottom line.
Create RSS Feeds and Immediately Post RSS Items
It is very easy to create an RSS feed with Listrak. New feeds may be added directly from the Author Message page by simply clicking on a button. Upon sending an RSS enabled email, the RSS item is immediately posted to the RSS feed. Subscribers will see the updated RSS item, a brief description, and a link to the landing page.
RSS Item Management
Listrak’s RSS Item Manager allows you to easily view, change, add, delete, and manage all of your RSS feeds from one screen.
RSS Reporting
All of your RSS feeds, items, and landing pages may be tracked through Listrak so you know how many subscribers are viewing the information. This information is imperative to your overall marketing campaigns as it gives you proof that you are reaching your intended audience.
Link to Social Bookmarking Sites
Listrak users may add a link to social bookmarking sites, such as Digg and Del.icio.us, to their RSS enable emails. These sites enable users to publish and share their favorite websites online instead of inside their browser so others may view and access the information. Having a social bookmarking link directly on the landing page allows users to quickly and easily share the information with others.
RSS Code Support
Listrak’s RSS Syndication code support provides the images and links for users to quickly subscribe to your RSS feed using some of the most popular RSS aggregators and feed readers on the web, including: Google, Yahoo, Bloglines, NewsGator, MSN, and AOL.
