Resource Center
Listrak’s opt-in email marketing services will help direct marketers reach their customers in the way that they prefer most. Listrak is dedicated to educating direct marketers on best practices for opt-in email marketing. We have published a large number of white papers, case studies, tutorials, webinars, and newsletters that are all available for free download in our online resource center. We are also hosting the 2008 Email Marketing Days conference which features 25 sessions on best practices, strategies, and technical issues that will increase the response rates of your opt-in email marketing campaigns.
Listrak continuously publishes new documents, and you may opt-in to receive notifications from Listrak when new educational information is available. You may also contact one of our email marketing experts if you have questions regarding other best practices that might not be currently covered in our online resource center.
Listrak White Papers
Strategy and Best Practices- Email Frequency: How Relevancy Tactics Changed the Rules
- Five Step Email Marketing Self Assessment Guide
- Using Email Marketing To Drive Traffic to your Website
- Private Labeling Email Marketing for Added Value and Increased Profits
- Email Marketing Best Practices: Checklist for Outsourcing HTML Newsletters
- Email Marketing Strategy: Planning your Budget and Getting Approval
- Email Campaign Workflow: How to Create a Successful Campaign
- Implementing RSS as a Marketing Tool: Delivering Content to Drive Leads
- Top 10 Reasons to Outsource Your Company's Email Marketing
- HTML Design and Rendering Tactics for Improved Email Deliverability and Increased Response (New)
- The Art and Science of Email Marketing
- How to Make your Email Campaigns More Relevant
- Email Marketing Pre-Flight Checklist
- HTML or Text: Practical Advice on Campaign Formatting
- Getting the Most from Your Welcome Message
- Crafting a Must-Read Email Subject Line
- Improving Relevancy of Email Campaigns: Simplify Data Capture with Dynamic Profiling
- Email Marketing Best Practices: Creating Relevant Email Campaigns with Dynamic Content
- Dynamic Content Strategy Guide: Five Essential Email Campaigns
- Outlook for 2008: Essential Email Marketing Deliverability Guide
- How Reputation Impacts Deliverability
- Email Marketing Metrics: Looking Beyond Open and Read Rates
- Email Marketing Campaign Development: Optimize Management, Tracking, and Analysis
- Email Marketing Metrics: Optimizing your Goals, Benchmarks, and Statistics
- Using Google Analytics to Increase Reporting Capabilities of Email Marketing Campaigns and Boost Relevancy and Response
- New CAN-SPAM Rules for 2008 (New)
- Guidelines for Outsourcing Email Marketing Professional Services
- Guidelines for Choosing your Email Service Provider: 10 Questions to Ask Upfront
Listrak Case Studies
- Dynamic Content in Action: DiscountBeautyCenter.com Case Study
- The Brickery Grill and Bar Serves up a Winning Combination of Humor and Hospitality with Listrak Email Marketing
- SupportPoint Increases Global Direct Marketing Reach using Listrak Email Marketing
- Ken Chertow’s Gold Medal Wrestling Camp and Wear and Gear Strengthens Email Marketing Campaigns with Listrak
- VinterActive Cultivates Customer Relationships for Wineries using Listrak Email Marketing
Articles
- Email List Acquisition Strategy: A Top-Down Approach
- Email Marketing New Rules of Engagement for 2008
- Getting There:
Direct Magazine
Deliverability article published by Listrak President, Ross Kramer
Listrak University
Email Marketing Glossary Tutorials and Guides- Listrak Google Analytics Integration Tutorial
- HTML Email Best Practices Guide
- Implementing SPF
- Using Flash in Listrak
- List Management Strategies for Email Marketers (New)
- Creating Effective HTML Email Campaigns
- 50 Listrak Email Marketing Tips, Tricks, and Hidden Features Webinar
- Driving Dynamic Content Campaigns through Dynamic Profiling Webinar
- Email Marketing Best Practices: Integration Tactics that Work
- Dynamic Content in Action Webinar
- Outlook for 2008 - Essential Email Marketing Deliverability Webinar
- Email Marketing Best Practices Webinar
Listrak One To One Monthly Newsletter
- June '08 HTML Design and Rendering Tactics White Paper (New)
- May '08 SPECIAL EDITION Newsletter: New CAN-SPAM Rules for 2008
- April '08 Newsletter: Email Frequency: How Relevancy Tactics Changed the Rules
- March '08 Newsletter: Simple profiling tactics to improve email relevancy
- February '08 Newsletter - Special Edition: Listrak Launches Dynamic Profiling and Heatmaps with Version 4.2
- February '08 Newsletter: User Conference Registration Opened
- January '08 Newsletter: Listrak's 50 Tips, Tricks, and Features of Email Marketing
- December '07 Newsletter: Deliverability Outlook for 2008
- November '07 Newsletter: Learn How to Increase Your Click-Through Rates 41%
- October '07 Newsletter: The Case for a Clean List
- September '07 Newsletter: Listrak 4.0 Is Here
- August '07 Newsletter: Expanding Professional Services
- Email Marketing Newsletter Archive
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