Press Release
Listrak Offers Email Marketing Professional Services Outsourcing Capabilities
Leading email provider offers customers the choice of performing the necessary email procedures in-house or outsourcing the tasks to the experts at Listrak
Lititz, PA – August 6, 2007 – Listrak, a leading email marketing solution provider based near Lancaster, PA, has built a professional services department to handle the growing customer demand for an outsourced, full service email marketing solution. Listrak’s professional service team will help organizations create, deploy, and track their strategic campaigns to boost their brand exposure, strengthen customer relationships, and reach email marketing goals. All of this will ensure that the emails are targeted, relevant, and timely, and that they reach the inboxes of the intended audience. To learn more, visit the professional services page on Listrak’s website.
Listrak’s professional services include a dedicated team member, knowledge transfer sessions, consulting and training, list management – contact subscription and retention strategies, list hygiene, global suppression lists, and preference centers, HTML template design, personalization, segmentation, dynamic content, pre-deployment rendering testing in up to 40 different email clients, A/B split testing, enhanced deliverability tactics and reputation monitoring, and metric tracking and report measurements.
If you are new to email marketing and need a way to launch effective email campaigns quickly, if you have recently gone through a merger or acquisition, if you are short on staff or lack the in-house expertise, or if you simply want to learn a better way to promote your company through email marketing, outsourcing the professional services to Listrak is the way to go.
Ross Kramer, CEO of Listrak, says, “The email marketing landscape is constantly changing due to advancements in technology, amended standards and regulations, and increased customer requirements. More and more companies are finding value in outsourcing their email marketing, and Listrak is a trusted partner offering our years of expertise, strategic vision, and best practices.”
About Listrak
Listrak is a leading provider of hosted email marketing software that allows permission-based marketers to manage, send, track and grow their email marketing investment. Listrak services clients such as Daimler Chrysler, Motorola, L’Oreal and the Islands of the Bahamas from its Lititz, PA headquarters. Listrak was named the 2006 Small Business Technological Excellence Award winner by the Philadelphia Chamber of Commerce, a Top Fifty Fastest Growing Company in 2006 and 2005 by the Central Penn Business Journal and the 2005 Growth Company of the Year by the Technology Council of Central PA. Visit www.listrak.com to learn more.
