Press Release
LISTRAK ADDS EMAIL AUTHENTICATION TO ITS EMAIL MARKETING SOLUTION
Listrak’s New SPF Capability is Amongst First in the Industry
Lititz, Pa.—January 5, 2004 - Listrak, a leading Email Service Provider (ESP), has just added a new capability to its hosted email marketing application, also called Listrak™, to guarantee that all of its clients’ email campaigns are compatible with a published Sender Policy Framework (SPF) record. The new SPF module also detects if an SPF record is not present for a client’s mailing domain, and if this is the case, assists clients with publishing SPF records.
Sender Policy Framework (SPF), a new industry email protocol, seeks to eliminate “phishing” and email-based fraud by verifying the IP address origin of each e-mail message against a list of authorized servers for that domain name list in the domain’s SPF record. Email authentication technologies will enable legitimate email marketers/senders to protect their domain names and reputations, and help recipients more effectively identify and filter junk e-mail.
“Given the rapid adoption of inbound mail servers checking for SPF records, Listrak realizes the need for marketers to quickly and easily ensure that their SPF records are compatible with the infrastructure of their ESP,” said Ross Kramer, Listrak president. He added, “We took this industry-leading step because we believe it is important for marketers to have tools readily available to ensure that the SPF record that they have published are compatible with their ESP. I believe that all ESPs will follow suit with some type of email authentication check being made before campaign deployment.”
Listrak has also authored a whitepaper on the subject of email authentication which is available at: http://www.listrak.com/pdf/ListrakSPFWhitepaper.pdf
About Listrak
Listrak delivers true email marketing intelligence that leading national marketers have come to rely on to launch highly targeted email campaigns that increase revenue, deepen customer relationships, and increase sales leads.
Listrak’s email marketing services and hosted application make it easy to create measurable, cost effective campaigns, and its flexible and intuitive web-based user interface is simple to use. Listrak clients include Motorola, L’Oreal, The Commonwealth of Pennsylvania, Royal Bank of Scotland, Gannett Newspapers, and PR Newswire as well as a host of other firms utilizing Listrak to maximize their permission-based opt-in email marketing efforts. Listrak was founded in 2001 and is based in Lititz, Pennsylvania. More information can be found at www.listrak.com.
