Email Marketing With Listrak

Listrak: One To One Email Newsletter

June 2007

CEO’s Letter

This month we're talking about email marketing metrics and the importance of understanding which key performance indicator matters most for your company. While the industry insiders are abuzz trying to standardize the measurement criteria for email marketing metrics, it's important for those of us deploying campaigns for our companies to focus on the metrics that will lead to the highest return. Speaking of metrics, this past month we announced our integration with Google Analyics. Google blogged about our integration in their official blog which I thought was pretty cool. You can learn more about how to integrate your Listrak email campaigns with Google Analytics in our quick start tutorial.

Cheers!
Ross

Download Whitepapers

Email Marketing Metrics: Optimizing your Goals, Benchmarks, and Statistics
Listrak has published a white paper to help you learn how to set practical goals, track campaign results correctly, build effective benchmark reports, and increase your overall results using the statistics collected through each campaign.

Email Marketing Best Practices: checklist for Outsourcing HTML Newsletters
Listrak has put together a checklist of best practices that you and your marketing firm can use to improve deliverability, increase usability, and boost response rates of your email campaigns.

Guidelines for Choosing your Email Service Provider: 10 Questions to Ask Upfront
Listrak has published guidelines to help you choose the ESP that is right for your company, including a list of 10 essential questions you must ask prior to signing up for service.

Recent Announcements

Ross Kramer to Participate on Email Marketing Panel at DM Days New York

Listrak announced today that Ross Kramer, CEO of Listrak, will participate on Fresh Address’ panel discussion at the annual DM Days New York Conference and Expo hosted by the Direct Marketing Association. The workshop, entitled “Email Tips, Tricks, and Proven Solutions”, features best practices email marketers should follow when it comes to privacy and permission and it will teach marketers how to manage unsubscribes, track complaints, and respond to contacts.

Ross Kramer, along with the other members of the panel, will showcase advanced techniques email marketers can use to combat attrition. These techniques include personalization, prompt transactional messaging, customization, tracking, and more.

DM Days is being held at the Jacob K. Javits Center in New York City, NY, June 19-21. This workshop will be held the first day of the conference from 1:40-3:35 EST.

Welcome New Customers

Priority Publications, Inc.
TalkingBox Digital Media Group
University City Keystone Innovation Zone
The New School – Office of Alumni Relations
Zap Strategy, Ltd.
Metropolitan Commercial Finance
ShadeTree
VendorSeek.com
Weight Watchers
Intellistrand
KG & Associations
Optimedia US
Hart Interactive
Shotokan Karate
Outward Bound
Lititz Community Center
Trone
Haley Miranda Group
Hampton Lake
Affinity Seminars
Cactus Sky Communications
The Branding Firm
The Brickery Grill & Bar
Emerald Advisers
Stage2 Marketing

Listrak Blogs

Email Marketing with Listrak
The Listrak Creative Side
The Inbox Advisor

Upcoming Events

New York, NY
June 19-21, 2007
Booth #1006
Don’t miss Ross Kramer’s panel discussion “Email Tips, Tricks, and Proven Solutions” on June 19, 1:40-3:35 PM.

Baltimore, MD
July 22-24, 2007
Booth #15
Don’t miss Ross Kramer’s presentation
“Implementing RSS as a Marketing Tool”
on July 23, 8:30-9:30 AM

 
Chicago, IL
October 13-18, 2007
Booth #1637
Don’t miss Ross Kramer’s presentation with Bryan St. Amant – VinterActive Case Study

 
New York, NY
November 5-8, 2007
Booth #1123