Email Marketing With Listrak

Listrak: One To One Email Newsletter

May 2007

CEO’s Letter

In February’s newsletter we asked you what web analytics provider you were using and a majority of you told us you were using Google Analytics. This month we have an exciting announcement to share about our integration with Google Analytics. With fully automated Google Analytics integration in place, Listrak customers will be able to get a clear picture of post-click web site behavioral activity. An added benefit of using this feature is that Google Analytics will continue to provide click-stream data tracked to the individual level every time the person re-visits your site. The net effect will be higher response rates through increased relevancy.

Cheers to email marketing intelligence!

Ross Kramer
Founder and CEO

Download Whitepapers

Using Google Analytics to Increase Reporting Capabilities of Email Marketing Campaigns and Boost Relevancy and Response
Listrak has put together the following tips to help marketers that are new to web analytics. This white paper discusses the Google Analytics tool and it will give marketers an overview and basic understanding of how web analytics can be used to gain an insight on subscriber behavior, how it can be used to create targeted email marketing campaigns, and how marketers can use the information to remarket to subscribers.

Using Email Marketing To Drive Traffic to your Website
More companies are embracing search engine marketing and search engine optimization than ever before. SEO is a vast endeavor comprised of posting keyword-rich content such as press releases, articles, and case studies, building reciprocal links, developing blogs and podcasts, and sending targeted emails to subscribers. Listrak has identified some core email marketing strategies that campaign managers may use to generate strong click-through rates, conversion, and ROI.

Five Step Email Marketing Self Assessment Guide
Listrak has identified five key questions marketers should use to evaluate the success of their email marketing programs, and we offer tips you can easily integrate in case your campaigns are under-performing. We will show you what to look for and how to integrate the information you gather from actual consumer response, click-through rates, and web analytics to drive even stronger buyer activity and profitability.

Download Case Study

SupportPoint Increases Global Direct Marketing Scope using Listrak Email Marketing
SupportPoint needed a way to cost-effectively meet the demands of marketing to multiple industries worldwide. It found that traditional direct marketing tools, such as direct mail and inside sales calls, were expensive and didn’t produce the needed results. So in October of 2006, it implemented Listrak email marketing.

Download Agency and Reseller Guide

Listrak Agency and Reseller Guide
Today, many advertising agencies, search engine optimization providers, application service providers, and interactive marketing specialists are looking for new products and services that will add value to their customers while helping them differentiate themselves from their competitors and add new revenue streams without a large upfront investment or time commitment. Listrak has addressed this issue by offering an Agency and Reseller program for its award winning email marketing solution.

Recent Announcements

Brief interruption in service May 5, 8:00 AM-12:00 EST

On the morning of Saturday, May 5, the Listrak server farm will be moved to a new co-location facility. We anticipate that the system will not be available during the hours of 8:00 AM to 12:00 PM on this day.

During this time you will not be able to login to the site through a browser or access it through the API. We respectfully ask that you take this schedule into account when planning your Listrak email efforts. We apologize for any inconvenience this may cause.

The new server location is the final step of the expansion process that we started back in August of 2006. Please email support@listrak.com if you have any questions or concerns.

Listrak Integrates with Google Analytics

Listrak announced today that it has integrated Google Analytics with its email marketing solution. The result is a powerful marketing tool that tracks open, read, and click-through rates of the email campaigns and then tracks the interaction the subscribers have with their websites after they clicked-through the call to action link on the email message. This gives Listrak users a better understanding of their subscribers’ online habits, which allows them to increase the relevancy of future campaigns while accurately predicting subscriber response. more

Listrak Participates on Email Marketing Best Practices Panel

Matt Elliott, Client Service Manager, is presenting “Email Marketing – What to Do Now” at the Pocono Mountain Visitors Bureau Marketing Day. The conference is being held May 16, 2007, at the Chateau Resort and Conference Center in Tannersville, PA. Visit Pocono Mountains for more information and to register for the event.

Welcome New Customers

Community of Lebanon Association
Caddell Insight Group
Daytona Beach CVP
Smith Associates/Cherokee Publishing
Keating Magee
New Neighborhood Solutions
NBOA Marine Insurance
Graphic Sales Products
Swish Marketing, Inc.
Baton, Inc.
Buchanan Public Relations, LLC
Clinton Parks Group
Marketing Points, Inc.
Hampton Roads Whalers
TV Newsday
eMolecules
Steez AS
Bridges Marketing Group
Laudi Group

Listrak Blogs

Email Marketing with Listrak
The Listrak Creative Side
The Inbox Advisor

Upcoming Events

 
Tannersville, PA
May 16, 2007
Presenter

Chicago, IL
May 19-22, 2007
Booth #5881

New York, NY
June 19-21, 2007
Booth #1006

Baltimore, MD
July 22-24, 2007
Booth #15
Don’t miss Ross Kramer’s presentation
“Implementing RSS as a Marketing Tool”
on July 23, 8:30-9:30 AM

 
New York, NY
November 5-8, 2007
Booth #1123