In This Edition:
Recent White Papers
Email Marketing Metrics: Looking Beyond Open and Read Rates
Recent News
Listrak Offers Free API Webinar
Listrak Takes Steps to Ensure Positive Reputation and Deliverability
Product Updates
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Listrak: One To One Email Newsletter
February 2008
Registration is now open for Listrak’s 2008 Email Marketing Days
- Discover how you can improve your email campaigns
- See Listrak’s latest features and learn integration techniques
- Network with colleagues and associates in a fun environment
Visit 2008 Email Marketing Days website to view the preliminary conference schedule, confirmed speaker bios, hotel information, and details on the networking events. Registration is being offered at a discounted rate for limited time and is open to customers, prospects, and anyone that wants to learn more about email marketing strategies and best practices and advanced features that can take your campaigns to new levels. register today!
CEO’s Letter
Listrak Users' Conference Announcement
Today marks the official public announcement of our 2008 Users’ Conference. We're extremely excited to be hosting this event, which I'm sure will prove to be invaluable to Listrak users. We've already confirmed a few stellar speakers for our event. David Daniels, Research Director for Jupiter Research will kick off the conference as our keynote speaker, and we will also be joined by many email experts from different industries. The 2008 Email Marketing Days web site has been launched and more information, including registration, can be found there. We hope to see you in Philadelphia in September!
Regards,
Ross Kramer
CEO
Recent White Papers
Email Marketing Metrics: Looking Beyond Open and Read Rates
Listrak has put together the following guide to email marketing metrics, including clickstream data, geo-tracking reports, visual overlays, heatmaps, and graphing tools, which will help marketers understand how recipients are using their email campaigns. After all, knowing the overall percentage of recipients who clicked on your email is important, but knowing what action they took on the landing page, and being able to identify a geographic location that has generated a higher concentration of clicks, and visually representing statistics across multiple campaigns, gives you even greater insight into your subscriber base.
Recent News
Listrak Offers Free API Webinar
Listrak's integration experts, Ross Kramer, CEO, and Chris Felpel, Integration Specialist, are hosting an online seminar to outline the benefits of integrating email marketing software with other programs, such as ERM, CRM, and online stores. They will discuss: typical uses and current implementations of the various APIs available within Listrak, integration best practices, pitfalls, and challenges posed with integrating existing databases and applications with external services, Listrak's API Road Map covering existing and future features available within the Listrak API, and backwards compatibility, serviceability, and support structure of Listrak's API.
Integrating email marketing with external programs provides additional knowledge and insight into your customers so you may create emails that are even more relevant, timely, and targeted. This in turn increases customer response and ROI.
Listrak Takes Steps to Ensure Positive Reputation and Deliverability
Listrak has made important changes to the way its system handles invalid email addresses. Listrak has identified a finite list of known bounce codes that result from an invalid email address and the system now automatically removes any recipients from the list that generates one of these codes. This new feature will protect users’ reputations with ISPs and will help ensure their emails are delivered to their subscribers’ inboxes.
Listrak has always allowed users to set the number of bounces received before removing the addresses from the list, and users may still do this for soft bounces. A soft bounce is a message that cannot be received due to a temporary problem – such as a full inbox. These issues are usually fixed within a short time frame, so Listrak automatically attempts to resend the message for a number of days determined by the user. Hard bounces are messages that are unable to be delivered due to a permanent error – such as an invalid email address. Because these issues cannot be fixed, Listrak removes the invalid email addresses from the list before attempting to resend the message to the soft bounces. This keeps the bounce percentage low and the email marketer’s reputation intact.
Product Updates
Listrak 4.2 is Coming Soon
Listrak is adding several feature upgrades, including dynamic profiling and heatmaps, on Feb. 18, 2008. A special edition newsletter will be sent out that day detailing the new features of the system.
Upcoming Events
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Feb. 20, 2008 • 1:00 pm EST Don’t miss this opportunity to learn about the benefits of integrating email marketing software with other programs, such as ERM, CRM, and online stores. |
Miami, FL
Feb. 24-26, 2008
Consulting Clinic
New York, NY
March 17-20, 2008
Booth #1303
