Opt Email
Opt email marketing subject lines are an extremely important contributor to overall opt email campaign success. Because your opt email subject line is the first thing your subscriber sees when opening their inbox, it must grab their interest and convince them to click, open and read the rest of your newsletter.
Opt email subject lines should quickly and succinctly identify your company, what your email message is about and any offers contained within. Personalizing your opt email subject lines with the recipients’ name or other defining detail gives subscribers one more compelling draw to open your message. State your company’s name upfront in your opt email subject line to instill subscriber trust and help them instantly recognize its validity. Then identify in your opt email subject line what your communication pertains to, for example a newsletter, product launch or service announcement, customer order update or shipping notification. Finally, a promotional offer or deadline gives opt email subscribers a compelling reason to open your message.
Companies that overlook the importance of opt email subject lines typically garner lower conversion rates and risk erroneous spam reports. Many ISPs, like AOL and Hotmail, let their users submit spam reports based solely on an opt email subject line without ever opening the opt email message in question. So protect yourself and let recipients know this information up-front.
While it might be tempting to be creative and send opt email messages with vague subject lines like: “You Wanted More … “, “Shop Early and Save”, or “Need More Value From Your Industry Partner?”, these will only hurt your response and could land all future communications in your opt email subscriber’s junk folder. So instead, try opt email subject lines like “Company Name Healthcare Insights Newsletter” or “Roland, last chance to save 20% on Dell laptops”.
