Email Marketing Campaign
Many factors can affect an email marketing campaign. In order to get the best return of marketing expenses, companies must track things like deliverability and click-through rates. Reputation also plays a critical role in your email marketing campaign, but it can be hard for marketers to fully understand.
In an email marketing campaign, reputation does not mean what other people think about your email. It refers to a system that helps email servers determine if mail is spam or a legitimate form of correspondence. While this system has indeed helped to reduce spam, it can make it tough to send an email marketing campaign. Your subscribers may have opted in to your email marketing campaign, but a low reputation will cause your emails to be blocked anyway.
Reputation is measured on four components: complaints, bounces, messages sent and message size. To make sure your email marketing campaign has a good reputation, make sure you are using a dedicated IP address. If your email marketing campaign exceeds 100,000 subscribers, you might want to use two or more dedicated IP addresses. You can also analyze your message headers to make sure your domain name is the only one to appear. This will protect you and your email marketing campaign from assuming the reputation of your email service provider.
Email receivers also focus on links and images within the message body to determine reputation. When sending an email marketing campaign, make sure that the tracking links contain your domain name and not that of your email service provider. An email marketing campaign that use images with outsourced hosting may also be negatively impacted by that host’s reputation. Brand all images with your own domain name to keep your email marketing campaign effective.
