Direct Email Marketing Opt In
Direct email marketing opt in practices vary from company to company. These direct email marketing opt in techniques typically involve some sort of manual or automated process wherein the subscriber is given the opportunity to sign-up for promotional email consisting, for the most part, of newsletters or advertising. Responsible direct email marketing opt in procedures are not only good for one’s business reputation, but also required by law, as unsolicited bulk email is considered spam.
There are two primary direct email marketing opt in strategies businesses can use. These are unconfirmed and confirmed, sometimes called double opt in. When you use unconfirmed direct email marketing opt in, subscribers input their contact information on a web page or are directly added to list management software. However, these direct email marketing opt ins are never confirmed before offers are sent. Because anyone can submit an email address, whether their own or someone else’s, using unconfirmed direct email marketing opt in methods, emails sent using this type of a list can be considered spam.
The second strategy used is confirmed direct email marketing opt in, sometimes called double opt in. When marketers use confirmed direct email marketing opt in methods, they only add a subscriber after sending a communication, typically by email, requesting confirmation that they did in fact subscribe and would like to receive future communications from the company. Confirmed direct email marketing opt in requires one additional step for sign-up, which is typically in the form of a reply email or URL click.
When you practice confirmed direct email marketing opt in techniques, you improve list quality and, thus, campaign response. Email marketing companies, like Listrak, make it easy to comply with federal spam regulations and provide industry-leading technology to keep your list clean, attentive and responsive via confirmed direct email marketing opt in strategies.
