Business Email Services
Business email services provide the technical infrastructure, software applications and services necessary to support reliable electronic communications. These business email services can offer basic or advanced features depending on your needs and objectives.
On a fundamental level, business email services provide a subscription-based pricing model to help companies manage the exorbitant costs associated with email servers, security, storage, system monitoring, hosting, upgrades and data back-up. But business email services also include specialized email marketing solutions, like Listrak, which deliver the tools necessary to conduct large-scale email direct marketing campaigns. These business email services offer extensive, real-time statistics, bounce management, improved deliverability assurance, list management and segmentation tools, image and HTML email hosting. Companies use business email services to send advertisements, promotions, routine company newsletters, customer communications, invoices and internal corporate communications.
Business email services support rapid deployment for hundreds of thousands of messages each hour, ensuring time-sensitive correspondence reaches each recipient as intended. Business email services also let subscribers schedule deployment for delivery at any time in the future. This can be especially helpful for limited time offers, press or investor relations announcements. Business email services also give companies the ability to easily segment their list. List segmentation can dramatically improve campaign success. Business email services help companies target promotions based on subscriber age, sex, geographic location, income, education level, historical buying history and virtually unlimited personal preferences. Business email services can also help companies meet their readers’ needs by delivering communications in either HTML or text format.
Business email services provide robust custom design and template content building tools including HTML editors, image libraries and drag/drop layout functionality. Small businesses can send a professional image to their customers at a reasonable cost, while larger companies can use their existing, customized, branded HTML email designs.
