Business Email Hosted
When companies manage their email marketing campaigns in-house, they inevitably sacrifice enterprise-level functionality, consistent server reliability and deliverability. Business email hosted in-house demands a full team of dedicated staff, substantial technology investments and long-term commitments. But business email hosted offsite through a reliable email marketing service provider has a much greater chance of reaching its intended recipients.
Business email hosted by a reputable email marketing service provider like Listrak means your company has the strength of a full-time, highly experienced staff committed to protecting each email from spam filters and other delivery obstacles. Business email hosted offsite has a stronger chance of reaching your customer audience because each user is protected by whitelist and other certification status. Business email hosted offsite can translate into substantially improved revenue for ecommerce websites relying on direct customer action to push sales during limited-time sales and promotional events.
Companies delivering business email hosted under a dedicated server can obtain even stronger benefits. Using a dedicated server, companies aren’t allocated the same IP address as others and are, therefore, never penalized for someone else’s actions, which are sometimes unlawful or not in compliance with CAN-SPAM regulations. Business email hosted by major email marketing services, especially those at the highest service level, typically receive dedicated servers as a standard part of their subscription.
Further, business email hosted offsite ensures continuity and deliverability even in the event of a natural disaster or theft, which would leave in-house servers damaged or inaccessible. Business email hosted offsite typically includes routine back-up at multiple locations across the nation to protect your core business data. These servers have industry-leading security in place, ensuring your customer information is always available when you need it, providing total peace-of-mind.
