Bulk Email Marketing Campaign
When you send your bulk email marketing campaign is just as important as what you put in it. As a consumer yourself, consider the days of the week and times of day you’re most receptive to bulk email marketing campaigns. Then take your particular industry into consideration.
Studies show that bulk email marketing campaigns are most successful when delivered at a time when subscribers’ inboxes are clean. This is generally during weekdays, after 9 AM and before noon. Why? During a typical 8-to-5 work week, this provides at least one full hour or more of clean-up time, when bulk email marketing campaign subscribers are at their desk, have cleared out their email and have responded to messages. If you wait too long to send a bulk email marketing campaign or deliver late in the day, either after lunch or just before 5 PM, your subscribers are fully engaged in their daily routine and less receptive to bulk email marketing campaign messages. You might also find them stressed, and you don’t want bulk email marketing campaign subscribers associating a negative feeling with your company.
When delivering your bulk email marketing campaign, also consider subscribers’ geographic location. If you’re sending a campaign at 11 AM PT, your east coast bulk email marketing campaign subscribers will receive it at 2 PM. Thus your bulk email marketing campaign conversion and response may not be as effective as it could be.
The lowest bulk email marketing campaign response is shown to be on Friday afternoons and weekends. This is generally when bulk email marketing campaign subscribers are less connected to their computers and email communications.
Finally, stay consistent with email delivery. If you normally send bulk email marketing campaign newsletters on the first Monday of each month, stick to this schedule.
