Add / Remove Lists
The most important thing email marketers can do is manage their data. Lists that are clean and organized and complete will help you target and segment your subscribers while lists that are missing profiling information and contain errors and misspellings and are disorganized lead to a higher number of unsubscribers and spam complaints as it is difficult to reach the right recipient with the right information.
Well maintained lists and clean data begin with the import process. Listrak makes it easy to add new lists, update settings, build profiles, correct common errors on email addresses, and organize the lists into folders. Best of all, the system walks you through the process with pop-up reminders and links to the list settings and profile screens so even new users import the data correctly.
It is just as easy, and important, to remove old lists from the system. Deleting lists permanently erases all message history, tracking, and profiling associated with that list in one quick step.
For more information, or to see a demo, contact one of our email marketing experts today.
