5. Robust Tracking
Marketers need effective and automated tracking to ensure they reach their objective. Tracking helps you measure campaign ROI, supports campaign analysis and justifies larger budgets. Listrak offers the robust features few in-house solutions can. Its reporting feature helps you generate immediate reports and graphs for both internal and external use. Listrak’s geotracking feature shows campaign performance data in real-time on a map, so you know precisely where you are receiving the strongest customer response.
Listrak reports include:
- Message Activity and Delivery
- Viral Pass-a-long
- Soft Bounce Resend
- Subscriber Activity, Additions, Bounces, Removals,
- Bans and Hygiene
- URL Tracking
- Profiling
- Extended Delivery
- Custom Blacklist
- Geographical Tracking
Listrak’s report suite can improve customer retention, campaign value, click-through and sales rates, campaign ROI, overall effectiveness and internal measurements reporting.
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