8. Easy Removal and Bounce Management
All too often, marketers deploying email campaigns using home-grown, in-house solutions waste time and resources by processing unsubscribe requests and bounces manually. But list hygiene is necessary to ensure accurate measurements and statistics, helping you gauge the success of each marketing campaign. You can avoid the pitfalls of manual data entry by using the email campaign automation feature within Listrak’s standard service. Removals and bounces are automatically processed in real-time, so marketers can focus on more important business. Listrak goes beyond mere removal processing, displaying removal information in both report and graph formats. Our integrated graphing feature lets you see removal trends across a specified timeframe.
Listrak takes bounce management one step further by analyzing your bounces and reporting what they mean – in plain English. Our dashboard-style reporting interface makes it easy to understand why some campaigns bounce, while providing practical advice and remedies for the situation.
