Listrak™ Email Marketing Feature List

Email marketing just got easier. Listrak’s email marketing solution is intuitive and easy-to-use, yet it includes an extensive feature list that is integrated with many advanced profiling, reporting, and delivery features that may be customized to meet your exact requirements.

Listrak’s email marketing solution is available in three different packages. The Lite package is for small to mid-sized companies that just need email marketing basics – list management, the ability to track responses, and increased deliverability. Listrak Pro is a solution for mid-size to large companies that want to be able to segment their lists into target groups and personalize emails easily using advanced tactics such as dynamic profiling and dynamic content. Listrak Enterprise is a solution for large to global enterprises that need increased deliverability tactics through dedicated IP addresses, web service APIs, campaign preview rendering events, and mailbox monitor for seed lists. To learn more about a specific feature, or to obtain pricing on the different packages, contact one of our email marketing experts today.

  Lite Pro Enterprise
Email Campaign Management
HTML Messages
Built-in HTML WYSIWYG Editor
Plain Text Messages
International Character Set Support
Template Library
Lockable Templates
Media Library for Image Hosting
Message Scheduling
Email Campaign Organization
Soft Bounce Resend  
Attachment Support
McAfee Virus Scanning for Attachments
Automatic / Customized Pass-Along Function
Automatic / Customized Unsubscribe Link
Automatic / Customized Browser Version Link
List Profile / Segmentation Filter  
To-Name Personalization  
Subject Line Personalization  
Personalization / Mail Merge  
RSS 2.0 Creation & Syndication
Social Media Tagging Support
Content Library
Dynamic Content System  
Dynamic Profiling  
Test Address
Review Group
Spam Score
Save Message
Message Preview
Google Analytics Integration
List Unsubscribe Header
URL Personalization
 
List Management
Add / Remove Lists
Folder Organization
Single Contact Subscribe / Unsubscribe
List Import Wizard
List Export Wizard
List Contact Search
List Hygiene  
Contact Suppression System
Contact Ban
Double Opt-In
Customizable Welcome Message
Customizable Goodbye Message
Customizable Double Opt-In Message
Bounced Email Auto Removal
Abuse Auto Removal via ISP Feedback Loops
List Administrator Group
Profile Management  
Profile Templates  
 
Account Management
Multi User Accounts  
Role-Based System Access Privilege  
Multi User List Access  
Multi User Template Access  
Abuse Complaint Subscription Management
Bounce Management
Corporate Review Group
System Access to Invoices
Account Associates Information
 
Detailed Reporting
Message Activity Report
Interactive Message Activity Graph
Message Delivery Report
Domain Delivery Report
Contact Delivery Report
Opened Report
Read Report
Clicks / Message Tracking Report
Interactive Message Tracking Graph
Link Tracking Report
Dynamic Content Recipe Reports  
Message Bounce Report
Contact Campaign History Report
Contact Click History Report
Message History Report
Geo Tracking Reports
Geo Tracking Map View
Visual Click Tracking Overlay
Heatmap Visual Tracking Report
Soft Bounce Activity Report  
Message Summary Report
Contact Activity Report
Banned Contacts Report
Bounced Contacts Report
Subscribed Contacts Report
Unsubscribed Contacts Report
Contact Hygiene Report  
RSS Feed Activity Reports
Abuse Reporting with Feedback Loops
Profiling Summary Report  
Profile Segment Report  
Time Frame Report Parameters
Report Text File Exports
Report Excel Exports
Report XML Exports
Printable PDF Export of Reports
 
Deliverability Features
Dedicated IP Address
Dedicated IP Address Pools  
ISP Specific Throttling
By ISP Performance Reporting
Hard Bounce Auto Removal
Soft Bounce Count Reset
Domain Alias / URL Branding
SPF
Sender ID
Domain Keys / DKIM
 
Listrak Support & Education
Detailed Help System
Support Live Chat
Updated Release Notes
Quick Access to Email Marketing Resources
Feature Requests
Code Support: Subscribe Contact Form
Code Support: Unsubscribe Contact Form
Code Support: Email Browser Link
Code Support: Email Pass-Along Form
Code Support: Email Unsubscribe Link
Code Support: RSS Syndication
Code Support: RSS Bookmark
 
Advanced Sender Score Deliverability Tools
Blacklist Alert    
10 Campaign Preview Renderings / month    
10 Mailbox Monitor Seed List Events / month    
Reputation Monitor    
 
Web Service API Access
HTML Messages    
Plain Text Messages    
Soft Bounce Resend    
Customized Pass-Along Function    
Customized Unsubscribe Link    
Customized Browser Version Link    
Subject Line Personalization    
Domain Alias / URL Branding    
Google Analytics Integration    
Add / Remove Lists    
Single Contact Subscribe / Unsubscribe    
List Import Wizard    
Profile Management    
Multi User List Access    
Message Activity Report    
Opened Report    
Read Report    
Clicks / Message Tracking Report    
Message Delivery Report    
Message Bounce Report    
Message History Report    
Geo Tracking Reports    
 
Additional Services
Private Label      
Sender Score Certification      
Goodmail Certification      
Habeas Safe List      
Listrak Professional Services / Outsource      
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