Visual Click Tracking Overlay
Related resources:
Features:
Message History Report
The Visual Click Tracking Overlay available through Listrak’s Message History Report offers two different ways to view the amount of clicks your emails generate.
The first view is the Numeric Report. It shows a copy of your HTML message with small text boxes containing the number of clicks and overall click percentage rate that each link in your email received. Because the text boxes are overlaid on the exact copy of the message, it is easy to see which links received the most clicks. That way, you can easily identify if any of the links need to be repositioned in the email message.
The second view is the Heatmap Report. The Heatmap shows a copy of the HTML message with a colored overlay showing which links received the most clicks. Like the Geo Tracking Report, the areas that received the most clicks are a bright red color while the areas that received fewer clicks are a cool blue shade. You can glance at the report and see what section of your message received the most attention.
Both of these reports provide high-level data that you can use to determine how well your email’s layout was received by your recipients.
For more information, or to see a demo, contact one of our email marketing experts today.
