URL Personalization
You know that personalizing messages with recipients’ names and targeting them with messages that are most relevant to them is a great way to boost open, read, and click-through rates. Imagine what a personalized URL will do for your campaign conversions and ROI!
Listrak allows you to use profiling attributes to identify specific URL addresses for each email message. For example, if your website is customized to different territories and sales reps, you may insert each individual URL the same way you would the recipient’s name on the message. This way, you only have to create one version of the email that is sent to the entire list, yet includes sales territory information so the recipients in the Midwest receive emails and links from the sales rep that covers that territory while recipients in New York City receive emails and links from the rep that covers their city.
Instead of having to create different versions of the message, or build contact blocks and inserting them with dynamic content, you will save time simply by using the profiling attribute to personalize the URL.
For more information, or to see a demo, contact one of our email marketing experts today.
