Spam Score
Email creative resources available:
White Papers:
Email Marketing Pre-Flight Checklist
Email Campaign Workflow: How to Create a Successful Campaign
ISPs have a number of factors they use to determine reputation. If your emails contain certain criteria that is common in spam messages, your reputation will be damaged and your emails could be delivered to the junk mail folder or be blocked completely.
To help combat this issue, Listrak has an integrated Spam Score feature that runs your messages through a series of tests and rates several factors, such as colors, fonts, graphics, links, and tags. You receive a score and a detailed report on potential problem areas in your message within a matter of seconds. This way, you may go back and make changes and updates to your messages prior to deployment. The lower the score, the better chance the message has of being delivered to your recipients’ inboxes.
For more information, or to see a demo, contact one of our email marketing experts today.
