Opened Report
Email delivery resources available:
Whitepapers:
Email Marketing Metrics: Optimizing your Goals, Benchmarks, and Statistics
Related Features:
Message Activity Report
Listrak’s open report provides a wealth of information that you can use to build detailed contact profiles. The Message Activity Report shows the total number of contacts that opened each message, and you can click on that number to obtain the Open Report. This report shows the email address of each contact that opened the email message along with the time and date of the open, and the system stores the information automatically in each contact’s campaign history, which is available simply by clicking on the contact’s name.
It is important for you to know how many and the percentage of recipients that are opening your messages, as it provides a snapshot of the email’s performance metrics. However, it is even more important for you to know which contacts are opening which messages, and the time and date that the messages are open. This way, you can include the information in their profiles to help you target your contacts with messages that contain relevant information and are sent at the right time.
For more information, or to see a demo, contact one of our email marketing experts today.
